Starbucks' ex-CEO, Howard Schultz, told Fortune he trusts successor Brian Niccol to revitalize the company.
But the recent rollout of his new back-to-basics strategy has earned the support of one man who knows something about steering the beloved coffeehouse brand to success: Howard Schultz.
He first became Starbucks' CEO in 1986 before leaving in 2000.
AdvertisementThough Schultz has twice before left and then returned as CEO of Starbucks, he told Fortune there's no chance he'll reprise his role again.
Representatives for Starbucks and the Schultz Family Foundation, of which Howard Schultz is a cofounder, did not immediately respond to requests for comment from Business Insider.
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