Amazon introduces an in-car gadget, the Echo Auto, at an event on Sept. 20, 2018Amazon wants to make it easier for automakers to bring voice assistants to their vehicles.
The company announced on Friday a new service — Alexa Custom Assistant — that enables automakers to develop their own digital assistant, built on Amazon's Alexa voice-enabled technology.
Even though it relies on Amazon technology, automakers can tailor their digital assistant to their liking by setting unique wake words, voice, skills and capabilities, such as search, traffic updates and navigation.
The company has baked the digital assistant into a range of devices around the home, including microwaves, clocks and smart plugs.
Fiat Chrysler, which has previously partnered with Amazon on bringing its technology to vehicles, will be the first automaker to develop its own digital assistant via Alexa Custom Assistant, Amazon said.
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