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☆ Digital advertisers want 'premium content' — but are in a battle over how to define it
▼ + stars: | 2024-06-18 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Read previewPublishers are racing to be known for "premium" content to keep advertising revenue afloat, but there's a swirling debate in the industry over how to define it. AdvertisementFor example, some broadcasters are pitching their streaming content as premium by selling it directly to advertisers without using third-party adtech companies. Broadcasters are gunning for control of streaming ad dollarsAt the same time, TV publishers are angling to define themselves as makers of premium content that appeals to advertisers. Instead of premium content, many advertisers are more concerned with premium audiences who are watching streaming content. Still, Gupta from U of Digital said that broadcasters have the upper hand in deciding what is considered premium content because there is a lack of high-quality content in streaming environments.

Persons: —, Max, Critics, Joe Root, Shiv Gupta, Gupta, Permutive's Root, Digital's Gupta, gunning, Rachel Eckerling Organizations: Service, Business, Hulu, Disney, Google, Trade, Association for National, Jounce Media, ANA, Universal, Broadcasters, Publicis, Precision, CTV, Publishers, Industry, Interactive

☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
▼ + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +15 min

Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.

Persons: Chase Griffin, Griffin, JPMorgan Chase, he'll, influencers, Chase Griffin Griffin, Griffin doesn't, He's, that's, I've, Page, JP Morgan Chase, Lucchese Bootmaker, Frances https, JP MOrgan, Chase Griffin Chase Griffin, Chase, Lucchese, Ed, Arthur Ashe Jr Organizations: UCLA, Gatorade Football, University of California, DirecTV, Foods, JPMorgan, LA Regional Food Bank, Bloomberg, LinkedIn, Boost Mobile, LA Food Bank, DMs, Twitter, JPMorgan Chase, Range Media Partners, WGA, SAG, Brands, ucla, Creative, Banking, Chase Bank, Morgan Wealth, Bank, Champs, Urban Outfitters, United States Polo Association, Lucchese, Hollywood, Marketing, UWG, UC Investments Academy, Fund Public Service, Regional Food Bank, Empowerment, Sports, Entertainment, Beach, Sports Rights, Cannes, Creativity, Cannes Lions, College Football Hall of Fame, Association, Conference, 1st, Financial, JP MOrgan Chase, Brand, of College Athletics, Rose Bowl, Community, Royce, True Bruin, Town Hall, Sports Innovation, Chase Center, NV, Regents, Brand Innovators, College, Los Angeles Times, ESPN, Unilever, Shell, Rose Bowl Stadium, Los Angeles Regional Food Bank, Leadership Team, Council, Range, WPP, University of California Investments, UC, Santa Monica Hospital, Public Affairs, Leadership, UCLA Law, National Football Foundation, Pro Football Hall of Fame, Texas High, Gatorade Locations: Texas, Los Angeles, Opendorse, Instagram, Hollywood, CA, Cannes, Atlanta, Carlsbad, Los Angeles , CA, Pasadena, Los Angeles CA, San Francisco , CA, Los Angeles ,, Las Vegas, United

☆ Opinion: In Ukraine, the Russian military response to the counteroffensive shows how it’s improved – and how it hasn’t
▼ + stars: | 2023-06-16 | by ( Opinion Sébastien Roblin | ) edition.cnn.com time to read: +8 min

CNN —The beginning of the much-anticipated Ukrainian counteroffensive against Russia seems not to have been a resounding success for Kyiv. But they don’t mean that all is lost for Ukraine – or even that Ukraine is now losing. Russia’s artillery ammunition, missile stockpiles and most-modern ground combat vehicles were gravely depleted, so 60-year-old tanks have been withdrawn from storage. It was while attempting to breach a path through one such fortified minefield that the 47th Brigade’s vehicles bogged down last week. Notably, a parallel drive toward Mariupol at the same time as the 47th’s failed attack last week has made fast gains, compelling Russian forces to withdraw from several settlements.

Persons: Sébastien Roblin, Bradley, ” Sebastien Roblin, Sebastien Roblin, Putin, Biden, —, Jens Stoltenberg, ” Organizations: Popular Mechanics, NBC, Forbes.com, Georgetown University, Peace Corps, CNN, Kyiv, Ukraine’s 47th Brigade, Ukraine, Red Army, 47th Brigade, NATO, Twitter, Facebook Locations: China, Russia, Ukraine, Ukrainian, Kursk, Kherson, Normandy, Berdyansk, Crimea

☆ A Swedish-made fighter jet could tip the scales against Russia in Ukraine, but it might not get there any time soon
▼ + stars: | 2023-02-05 | by ( Sebastien Roblin | ) www.businessinsider.com time to read: +16 min

Ukraine's air force remains in the fight almost a year after Russia's shambolic invasion. Sooner or later, Ukraine must induct new jet fighters into service — and they sure aren't buying them from Russia. JAS-39 Gripen: background and capabilitiesA Swedish JAS 39 Gripen at Bobo, Norway in October 2018. A Hungarian Air Force JAS-39 Gripen in August 2010. JAS-39 Gripen vs. F-16A US Air Force F-16 takes off from Aviano Air Base in Italy in June 2020.

☆ The US's powerful Abrams tanks are heading to Ukraine, but generals disagree over how hard it'll be to use them on the battlefield
▼ + stars: | 2023-02-01 | by ( Sebastien Roblin | ) www.businessinsider.com time to read: +19 min

The US has pledged to send Abrams tanks to Ukraine, joining a bevy of Western-made tanks. Here comes the M1 Abrams for UkraineA M1A2 Abrams tank fires at a target during an exercise. The same day, word spread that US President Joe Biden would announce he was sending 31 M1 Abrams tanks to Ukraine. But Hertling disagreed that withholding the M1 Abrams was a "political decision" and didn't find the examples of non-US Abrams operators persuasive. M1 Abrams: training and sustainmentAn M1A2 Abrams drives into the woods during an exercise in Hohenfels, Germany.

☆ Tom Brady’s rollercoaster 2022: Unretiring, outbursts, losing streaks and divorce
▼ + stars: | 2022-10-31 | by ( Ben Morse | ) edition.cnn.com time to read: +7 min

As years go, it’s fair to say that 2022 has become something of an Annus Horribilis for Tom Brady. His Tampa Bay Buccaneers have lost three straight matches, the first time that’s happened in Brady’s storied career since 2002. The Bucs’ inconsistency has seen the 45-year-old quarterback’s frustrations boil over, with his explosive outbursts caught on the sidelines in multiple games. After rumors of marital unrest between him and his wife, Gisele Bündchen Bündchen, the couple announced last week that they are divorcing after 13 years of marriage. Mike Ehrmann/Getty ImagesA long few monthsAfter a crushing end to the Bucs’ season in the playoffs last year, the team was left with more questions than answers.

☆ How a tank the Soviets tried to keep secret became an icon of Ukraine's resistance against Russia
▼ + stars: | 2022-10-13 | by ( Sebastian Roblin | ) www.businessinsider.com time to read: +17 min

An Afghan soldier fighting for the Soviets sits on a Soviet-made T-64 tank near the Salang Pass on August 17, 1989. However, these systems were mostly exported, and it's unclear whether either is currently operational on Ukrainian tanks. Defending Ukraine, 2014-2015A Ukrainian tank in the eastern Ukrainian city of Slavyansk in July 2014. A burned Ukrainian tank in Uglegorsk, on the frontline near Debaltseve, in February 2015. A pro-Russian separatist stands guard near a T-64 tank in Donetsk in July 2014.

☆ 2 of Russia's most modern multi-role fighters are leading Putin's air war over Ukraine
▼ + stars: | 2022-09-14 | by ( Sebastian Roblin | ) www.businessinsider.com time to read: +15 min

Two of Russia's most modern fighters have led its air war over Ukraine: the Su-30SM and the Su-35S. Two of Russia's most modern multi-role fighters have spearheaded Moscow's air war over Ukraine: the two-seat Sukhoi Su-30SM (code-named Flanker-H by NATO) and its successor, the single-seat Su-35S Flanker-E. Su-35S units active in UkraineSu-35S jet fighter of the Russian Air Force taking off, Kubinka, Russia. Artyom Anikeev/Stocktrek Images via Getty ImagesThe Russian Air Force (VKS) is currently receiving the last of 128 Su-35s ordered, most now committed to the war in Ukraine. Russia evidently lacks enough longer-range/endurance surveillance and combat drones to hunt Ukrainian air defense assets through laborious optical scanning.

☆ Cele mai exotice locuri în care te poți muta în 2021
▼ + stars: | 2021-01-02 | by ( ) www.jurnal.md time to read: +6 min

Costa RicaÎn fruntea listei pentru 2021 este Costa Rica, numită „Elveția Americii Centrale”, datorită climatului politic liniștit, a costului accesibil al vieții (inclusiv asistență medicală), a opțiunilor imobiliare vaste, a frumuseții naturale și a localnicilor prietenoși. O singură persoană poate locui în Panama cu un buget cuprins între 1.590 și 2.940 dolari pe lună. PortugaliaNu este de mirare că Portugalia a ajuns în topul celor mai bune locuri pentru a te muta, a munci sau a te pensiona. MalaeziaDincolo de accesibilitate, Malaezia este atractivă datorită climei, a plajelor superbe, a insulelor și a orașelor pline de viață. O singură persoană ar putea trăi cu aproximativ 1.700 de dolari pe lună, iar un cuplu cu mai puțin de 2.000 de dolari pe lună.

Persons: Jennifer Stevens, Vrei, Poți Organizations: Columbia Locations: Costa Rica, Panama, Mexic, Columbia, Portugalia, Ecuador, Malaezia, Elveția Americii Centrale, străinătate, Europei, Lisabona, Porto, Cascais, Algarve, Cuenca, Anzi, Kuala Lumpur, Asia de Sud - Est

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