View of the Planet Fitness logo at the their location in Clifton, New Jersey, U.S., January 6, 2023.
REUTERS/Jennifer Saba Acquire Licensing RightsNEW YORK, Sept 18 (Reuters Breakingviews) - Planet Fitness (PLNT.N) is struggling to adapt to a high-interest-rate diet.
Under Rondeau, Planet Fitness benefited from a post-pandemic exercise rebound, notching annual sales growth of over 40% in the last two years as location count expanded by 13%.
Its stock is up 32% this year, while Planet Fitness’s is down by roughly the same amount.
Life Time boss Bahram Akradi said his old approach of keeping prices low was a “mistake.” Planet Fitness can fix the same error.
Persons:
Jennifer Saba, Chris Rondeau, Rondeau, Fitness’s, Bahram Akradi, Anita Ramaswamy, Jonathan Guilford, Sharon Lam, Aditya Sriwatsav
Organizations:
REUTERS, Reuters, Planet, X, Thomson
Locations:
Clifton , New Jersey, U.S