Auto racing has helped sell products from Budweiser to Viagra, motor oil to Martini & Rossi, and seemingly every gasoline and cigarette brand.
Now, with Formula 1 making huge inroads in the United States — supercharged by the hit Netflix documentary series “Drive to Survive” — we’ll see if it can sell Aston Martins.
A “Drive to Survive” camera crew trailed behind Stroll, whose son, Lance, drives one of the team’s cars that are punching above their weight.
The next trick for his father is to reverse the brand’s serially shaky fortunes and get out of Ferrari’s shadow with wealthy buyers.
Outside the fancy showroom, framed by one of the largest plate-glass windows in New York City, passers-by wear out smartphones taking photos of a Valkyrie AMR Pro inside, a goblin-green alien at rest.
Persons:
Rossi, Lawrence, Aston Martin
Organizations:
Budweiser, Martini, Formula, Netflix, Aston Martins, Aston, Aston Martin Formula, AMR
Locations:
United States, Manhattan, York, New York City