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☆ MrBeast becomes YouTube's most subscribed channel
▼ + stars: | 2024-06-03 | by ( Tom Carter | ) www.businessinsider.com time to read: +2 min

Read previewMr Beast has finally taken the crown of YouTube's most subscribed channel. Jimmy Donaldson, who runs the channel famous for its elaborate challenges and extravagant giveaways, posted on X that MrBeast had reached over 266 million subscribers, passing the popular Indian music channel T-Series. This story is available exclusively to Business Insider subscribers. Business Insider contacted YouTube for comment but didn't immediately hear back. Donaldson later sued the company behind the MrBeast Burger chain, claiming that their "terrible quality" burgers were damaging his brand.

Persons: —, Jimmy Donaldson, MrBeast, didn't, Pewdiepie, YouTuber Felix Kjellberg, Donaldson, Burger Organizations: Service, Business, YouTube, Amazon, Amazon Prime, Time Magazine

☆ MrBeast warns fans not to be racist in his battle to win the subscriber war against T-Series
▼ + stars: | 2024-05-29 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewThings have come full circle for MrBeast, who is on his way to being crowned the owner of the biggest YouTube channel in the world. In 2019, he was buying up billboards in support of his friend and fellow YouTuber Felix Kjellberg, better known as PewDiePie. In a recent interview with journalist and YouTuber Jon Youshaei, MrBeast, whose real name is Jimmy Donaldson, asked if he had a message for T-Series. AdvertisementDonaldson said he wanted to make it "very clear" that his fans shouldn't see this as "this country versus that country."

Persons: —, YouTuber Felix Kjellberg, he's, YouTuber Jon Youshaei, Jimmy Donaldson, Donaldson, Felix Kjellberg, Kjellberg, PewDiePie, I've, India, Jimmy Organizations: Service, YouTube, Business Locations: India

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

In an email to staff, its president said the "rise of short-form video" has sparked new challenges. A new round of layoffs at creator startup Jellysmack shows how much short-form video apps like TikTok have disrupted the creator-advertising ecosystem in just a few years. Jellysmack initially grew its business by helping creators repurpose YouTube videos on other ad-supported platforms like Facebook and Snapchat. Last January, it announced it had set aside $500 million to buy rights to older YouTube videos with the goal of making a profit from future ad earnings. It separately runs a creator-finance division called JellyFi, a program to help celebrities become digital content creators, and a division called JellySmash Productions that helps creators make and distribute content speedily.

☆ Jellysmack is hiring a new M&A leader as it eyes acquisitions in the 'near future'
▼ + stars: | 2023-05-09 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

Creator company Jellysmack is hiring a new M&A lead to help integrate companies that it buys. Jellysmack said it's interested in M&A and could be "acquisitive in the near future." Creator startup Jellysmack is hiring a new executive to lead its M&A integration practice as the company looks to diversify its business and grow its content portfolio, a company spokesperson confirmed to Insider. "Jellysmack remains interested in the M&A market and could be acquisitive in the near future," the spokesperson said. "The VP, PMI role we are hiring for will ensure the integration of any acquisitions are successful."

Jimmy Donaldson, better known online as MrBeast, has surpassed Felix Kjellberg, also known as PewDiePie, to become the most-followed individual YouTuber in the world. Donaldson, who is known for doing expensive stunts and viral charity projects, officially reached 112 million subscribers as of Wednesday, according to his YouTube page. @MrBeast is about to become the biggest YouTuber in the world, I remember subbing because he counted to 100,000. I’m so proud to see the YouTuber he’s become, an insane journey!” gaming creator Reversal tweeted Friday. After Donaldson hit 100 million subscribers in August, fans asked Kjellberg if he thought the creator would pass his subscriber count.

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