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It also gets you one of the best gift bags in the business. For the 25th consecutive year, Grammy performers and presenters will receive a massive gift bag courtesy of Los Angeles-based marketing company Distinctive Assets. Unlike the famous Oscars gift bag, which only goes to a select few nominees, Distinctive Assets founder Lash Fary says that 145 individuals will receive this year's Grammy bag. Most recipients will receive their bags — large duffels stuffed full of nearly 60 products — during rehearsals for the show. "As talent leaves rehearsals, the bag goes into the back of their car."
Persons: Dyson, Lash Fary, Fary Organizations: Los, CNBC Locations: Los Angeles
But on top of critical acclaim and higher earning potential, there's another benefit to getting an Oscar nod: the gift bag. "There's nothing like a first time nominee's enthusiasm about getting this gift bag," Fary says. Because of the large quantity of products that is being gifted, Distinctive Assets delivers everything packed into two suitcases. What's included in this year's 'Everybody Wins' gift bag? Director Steven Spielberg has received numerous "Everybody Wins" gift bags for past Academy Award nominations.
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