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Fox names Vimeo's Anjali Sud as Tubi streaming service CEO
  + stars: | 2023-07-17 | by ( ) www.reuters.com   time to read: +1 min
July 17 (Reuters) - Fox Corp (FOXA.O) on Monday named Anjali Sud, the former longtime head of video-sharing platform Vimeo, as the chief executive of its streaming service Tubi. Sud recently stepped down as the CEO of Vimeo, after about nine years at the streaming platform. She will report into Tubi Media Group CEO Paul Cheesbrough. Before Vimeo, Sud held positions in finance, media and e-commerce at Time Warner and Amazon.com. In a restructuring in April, Fox created Tubi Media Group to house the streaming service along with some of Fox's news, sports and entertainment digital platforms.
Persons: Anjali Sud, Paul Cheesbrough, Farhad Massoudi, Fox, Cheesbrough, Yuvraj Malik Organizations: Fox Corp, Tubi Media, Time Warner, Fox, Tubi Media Group, Thomson Locations: Bengaluru
Fox announces new unit to house digital businesses
  + stars: | 2023-04-26 | by ( ) www.reuters.com   time to read: +1 min
April 26 (Reuters) - Media company Fox Corp (FOXA.O) on Wednesday said it would house its standalone digital businesses under a new unit, Tubi Media Group, along with its news, sports and entertainment digital platforms. Fox's standalone digital businesses include free, ad-supported streaming platform Tubi, which Fox acquired in 2020; Tubi founder Farhad Massoudi will now step down as its chief executive officer. Paul Cheesbrough, who previously served as technology chief and president of Fox's digital unit, will become the CEO of the new division, the company said. On Monday, Fox News Media and its top-rated host Tucker Carlson agreed to part ways, less than a week after parent Fox settled a defamation lawsuit in which Carlson played a central role, for $787.5 million. Fox said Tubi Media Group will announce the new CEO for Tubi Streaming in the near future.
Fox turned down multiple "unsolicited offers" over $2 billion for Tubi, Bloomberg reported. Fox bought the free ad-supported streamer for $440 million in 2020, and it has grown in users and ad revenue since. Fox bought the streamer for $440 million in 2020, and Tubi has reported consistent increases in users and revenue in the years since. An Insider report on various free ad-supported streaming services from last year valued Tubi at $2.8 billion, based on revenue, user data, and independent analysis. Some research on free ad-supported TV and video on-demand services suggests that revenue of the services could double to about $30 billion, according to Bloomberg.
Tubi CEO Farhad Massoudi, who is featured on Insider's list of 100 People Transforming Business, is bullish about the FAST player's future. "We're competing with irrational players," Massoudi said of big-spending subscription streamers. With over 51 million monthly active users, mostly in the US, Fox-owned Tubi is beating all of its internal projections, Massoudi told Insider. "It's one thing to license that massive library," Massoudi told Insider in an October interview. "The truth is, most of these streaming services are not and were never a viable business," asserts Massoudi.
Big entertainment players face pressure to make streaming profitable and satisfy diverse audiences. 100 People Transforming Business is an annual list highlighting people across industries who are changing the way the world does business. As streamers feel the limits of subscription growth, free, ad-supported TV streamers like Tubi have grabbed market share. While many in Hollywood fear that marginalized voices could get sidelined in a tougher market, 2022 has seen more storytelling and content elevating previously excluded communities. As CEO Ken Kim told Insider, "It's not just professional creators — they are from all over the world."
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