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Creator merch startup Fanjoy has filed for Chapter 11 bankruptcy, a court filing showed. Creator merch startup Fanjoy filed for Chapter 11 bankruptcy this month, according to a court filing viewed by Insider. Then around 2017, Fanjoy pivoted its business model to selling merch for YouTube creators and other internet stars . Fanjoy isn't the first creator-focused merch company to face challenges in recent months. Creators told Insider at the time that Spring had struggled with its business, including with shipping delays and late payments.
Persons: Fanjoy, Elyse Myers, Kian, Myers, We've, Chris Vaccarino, Vaccarino, Jake Paul, David Dobrik, Tana Mongeau, Addison Rae Organizations: JC, YouTube, Spring
We asked 22 rising stars in the creator economy what their favorite social-media moment was in 2022. As part of Insider's inaugural list highlighting the next generation of leaders in the influencer space, we asked individuals what their favorite social-media moment was in 2022. These rising stars have spent the past year making tangible change through their work on products, content, or initiatives at startups or social-media giants. (Read our full list of 22 rising stars of the creator economy.) Read the full list of rising stars for more favorite moments and details about their careers:
It's been another record year for the creator economy. Influencer-marketing spend, which in part fuels many creators' businesses, is expected to exceed $6 billion by next year, according to Insider Intelligence data. Meanwhile, behind the scenes, there is a new class of rising stars. These rising stars have spent the past year making tangible change through their work on products, content, or initiatives at social-media giants like YouTube or Meta. Here are 22 rising stars in the creator economy, listed alphabetically based on their company:
Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."
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