Hitchon sat in her car as she relayed observations about Gen Alpha, which she had spotted as a parent in the "trenches" of the school pick-up line. Gen Alpha boys were embracing early 2000s haircuts, and hoodies were very much in all around. AdvertisementThe video blew up, so Hitchon continued to post updates on Gen Alpha trends over the following weeks in a series that received millions of views. "Gen X in particular love to talk about how they don't care what younger generations think." Hitchon wants the world to know how funny, self-aware, and socially conscious Gen Alpha is.

---

Persons: Faith Hitchon, —, Hitchon, Gen, Alpha, X, millennials Organizations: Service, Gen Alpha, Alpha Locations: Los Angeles , California, India