Kanye West was reportedly so difficult to deal with that it took a toll on the Adidas team working with him.
A New York Times investigation found that the team had to have group therapy-like sessions to deal with the stress.
AdvertisementAdvertisementMembers of the Adidas team working with Kanye West were given a subscription to a meditation app and regularly had group therapy-like sessions to deal with the stress of working with the rapper, a New York Times investigation found.
They were also given a subscription to a meditation app and regularly held group therapy-like sessions, the outlet reported.
In 2013, the year that Adidas and Ye unveiled their partnership, the brand's sales in North America were down 1%.
Persons:
Kanye, —, Ye, Hitler, Eric Liedtke, Liedtke
Organizations:
Adidas, New York Times, West, Service, Kanye, Times, TMZ
Locations:
North America