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☆ Star Wars was the first Lego license — 25 years later, it's stronger than ever
▼ + stars: | 2024-05-04 | by ( Sarah Whitten | ) www.cnbc.com time to read: +7 min

Star Wars Lego models are seen at the Bricks & Figs museum in Krakow, Poland, on April 15, 2023. A design director at the Denmark-based Lego company, he has spent the past 25 years creating Lego Star Wars sets. Now, Lego Star Wars has become a blueprint for the company's other brand deals — think Harry Potter, Batman and Marvel's Avengers. The Lego Star Wars collaboration came at a time of financial turmoil for Lego. Lego Icons, Lego Technic, Lego City and Lego Harry Potter also performed well.

Persons: Jens Kronvold Frederiksen, Frederiksen, Darth Vader, Harry Potter, Jill Wilfert, Wilfert, It's, Paul Southern, Shirlaine Forrest, " Frederiksen, we're, Southern, We've Organizations: Anadolu, Getty, Star, CNBC, Disney, Epic Games, Lego Star, Lego, Force, Manchester Central, Imperial, Star Wars, Lucasfilm, Walt Disney Company, Lego Star Wars, Warner Bros, Games Locations: Krakow, Poland, Denmark, Lego, Manchester, England

☆ Generative AI is allowing golf fans to get closer to the Masters Tournament than ever before. Here's how.
▼ + stars: | 2024-04-10 | by ( Sponsor Post | ) www.businessinsider.com time to read: +4 min

That's because Augusta National, undeniably beautiful and impeccably maintained, is deceivingly difficult, with subtle defenses not always obvious to the casual observer. To get fans closer to the Masters than ever before, IBM worked with the Masters digital team to infuse generative AI into the 2024 Masters app. First, these models need to be fueled by an organization's trusted data. In tech industry circles, there's a tendency to count parameters or tokens to quantify the power of an AI model. We can manage the lifecycle of their AI models, from curating their trusted data, to training open-source foundation models, and managing and monitoring the results.

Persons: Noah Syken, impeccably, we've Organizations: Sports, Entertainment Partnerships, IBM, Augusta, Augusta National, National, Masters, Augusta National Golf Club, Insider Studios

☆ How Young Entertainment Professionals — founded by a former agency assistant — is helping Hollywood up-and-comers chart careers amid disruption
▼ + stars: | 2024-01-14 | by ( Reed Alexander | ) www.businessinsider.com time to read: +6 min

Young Entertainment Professionals is an online community of more than 10,000 early-career professionals in Hollywood. Young people in the entertainment industry vented that their career growth was stymied by forces outside of their control. At YEP events, Romero added, "there's always people that come up to me who are like, 'When I moved to LA, I didn't know anybody.' In 2023, a Netflix creative assistant founded the monthly newsletter The Hollywood Assistant, telling BI that newcomers have "no blueprint" for how to chart a course to steady employment and success. "They can help through the hard times that we have been having in the industry," Romero concluded.

Persons: Trevor Romero, It's, isn't, he's, Romero, there's, they've, —, people's, Kai Dorsey —, YEP Organizations: Young Entertainment, UTA, Hollywood, LinkedIn, Facebook, United Talent Agency, Business, Paramount, Gersh Agency, Entertainment Partners, BI Locations: Hollywood, California, New York, LA, tatters, Los Angeles

☆ Wasserman Merges Sports and Entertainment by Buying Brillstein
▼ + stars: | 2023-09-18 | by ( Brooks Barnes | More About Brooks Barnes | ) www.nytimes.com time to read: +1 min

For decades, Casey Wasserman has insisted that he would never enter the traditional entertainment business. Film and TV felt too incestuous — his grandfather, Lew Wasserman, reigned as Hollywood’s power broker from the 1960s to the 1990s — and too financially challenged, he would say. Never say never: Mr. Wasserman, 49, on Monday announced that his sports-centered conglomerate, Wasserman, had finalized a deal to buy Brillstein Entertainment Partners, a Hollywood management firm and content production company. Brillstein represents stars like Brad Pitt, Tiffany Haddish, Adam Sandler, Florence Pugh, Rami Malek and Elizabeth Olsen. The lines have blurred a lot more than I think anyone would have expected even five years ago.”

Persons: Casey Wasserman, Lew Wasserman, Wasserman, Brad Pitt, Tiffany Haddish, Adam Sandler, Florence Pugh, Rami Malek, Elizabeth Olsen, Bill Maher, ” Organizations: Monday, Brillstein Entertainment Partners, Paramount Television Studios, Netflix, Disney, “ Locations: Hollywood, “

Discord has laid off 4% of its staff, a spokesperson confirmed to Insider. The August layoffs impacted Discord's marketing team heavily, a source familiar with the matter said. The company is undergoing a reorganization of "some business units." Discord laid off around 4% its staff on Thursday, a company spokesperson confirmed to Insider. Several employees who identified as Discord staffers working on graphic design and entertainment partnerships posted about the layoffs on LinkedIn and Twitter.

Organizations: The New York Times

☆ How one professional athlete is helping IBM encourage people to embrace a new era of data
▼ + stars: | 2022-10-14 | by ( Sponsor Post | Created Ibm With Insider Studios | ) www.businessinsider.com time to read: +4 min

In this relationship, we use IBM's advanced analytics and AI capabilities to analyze the massive amount of data produced by fantasy football. The second reason is that ESPN Fantasy Football offers IBM a powerful platform to demonstrate our AI capabilities to 11 million people. Both Trade Analyzer and Player Insights are produced by transforming vast quantities of data into insights that inform decision-making. That's why we showcase the work of IBM Consulting through partnerships like the Masters, the US Open, and ESPN's Fantasy Football. Learn more about how IBM and ESPN are working together to bring data-driven insights to fantasy football.

Search resuls for: "Entertainment Partners"

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