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☆ Apple TV+ is making a big brand partnerships hire as it warms up to advertising
  + stars: | 2024-06-05 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
Read previewApple has made a big brand-partnerships hire who will work across its Apple TV+ entertainment business, a sign that it's serious about becoming a bigger advertising company. Lewinsky's role at Apple is expected to resemble that of Mahta Eghbali, who led copromotions for Apple TV+ films, TV, and sports and who left the company in 2023. Industry sources who work in branded entertainment said Apple TV+ has been stepping up efforts to use brands to promote its entertainment. Apple TV+ doesn't have an ad tier, but it's made a handful of hires from the TV business that have fueled speculation that it plans to introduce one, despite its long-held stance on customer privacy. Apple TV+ also recently hired a marketing vet, Tony Trujillo, to run marketing partnerships.
Persons: —, Mike Lewinsky, Eghbali, Lewinsky, Monica Lewinsky, Barbie, merch, Ted Lasso, It's, Lauren Anderson, Magno Herran, it's, Ricky Strauss, Chris Van Amburg, JP Richards, Tony Trujillo Organizations: Service, Apple, Endeavor, InBev, DP, Marriott International, Visa, Business, Creative Artists Agency, Entertainment Media Ventures, Nike, Tandem, Amazon MGM, Netflix, Lacoste Locations: 160over90
☆ Saudi money is flowing to US media and entertainment, from Live Nation to LIV Golf, 5 years after Jamal Khashoggi's murder: 'The ice has thawed'
  + stars: | 2023-04-03 | by ( Claire Atkinson | Lucia Moses | ) www.businessinsider.com   time to read: +20 min
Sovereign funds and other entities in Saudi Arabia, Qatar, and the UAE are pouring millions into US media and entertainment. Insider identified some key people connecting Middle East investors with American companies. Saudi Arabia is trying to pitch itself to the world as a cultural and economic reformer and spur tourism. Vince McMahon's WWE has a long-term partnership with the Kingdom of Saudi Arabia, with a major live WWE event there slated for May. Vince McMahon's WWE was one of the first US companies to create unique events in Saudi Arabia.
☆ Saudi money is pouring into Hollywood and media, 5 years after the murder of Jamal Khashoggi. Here's who's cashing in and how.
  + stars: | 2023-03-15 | by ( Claire Atkinson | Lucia Moses | ) www.businessinsider.com   time to read: +13 min
Sovereign funds and other entities in Saudi Arabia, Qatar, and the UAE are pouring millions into US media and entertainment. Saudi Arabia is trying to pitch itself to the world as a cultural and economic reformer and spur tourism. Even those media players that are comfortable with invetment from the Middle East may not find funds flowing, one Hollywood veteran said. A major live WWE event in Saudi Arabia is slated for May. Of the growing ties between US entertainment and media and Middle East investors, this person added, "Presumably media organizations got into this to help society make better decisions."
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