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☆ As cloud tech powers the world's most popular sports leagues, everyone from executives and coaches to players and fans reap the benefits
  + stars: | 2023-10-05 | by ( Nicholas Fearn | ) www.businessinsider.com   time to read: +12 min
Cloud technology has proved a powerful tool for sports organizations around the world. This article is part of "Build IT," a series about digital tech and innovation trends that are disrupting industries. Cloud data and services are accessible anytime and from any location. AWSShe said AWS clients such as the German professional football league Bundesliga used cloud tech for improving the fan experience. "Every single element of this needs cloud services, scale, flexibility, security, and interoperability, which is a very important aspect."
Persons: —, Julie Souza, Drew Crisp, " Crisp, Crisp, Derek Schiller, Paola Olivari, Olivari, Lionesses, Alex Greenwood, Katie Robinson, Lotte Wubben, Naomi Baker, they're, Brian Shield, Souza, Ross McGraw Organizations: Service, Web Services, Amazon Web Services, Bundesliga, AWS, NFL, Liverpool FC, Liverpool Football, Atlanta Braves, Payments, Global Payments, Google, Football Association, FA, Boston Red Sox, East Coast MLB, Amazon Prime, Technology Locations: Moy, St, George's, Fenway
☆ As World Cup breaks records, Adidas, Nike navigate bumps in retail demand
  + stars: | 2023-08-15 | by ( Helen Reid Amy Tennery | Helen Reid | Amy Tennery | ) www.reuters.com   time to read: +6 min
That's down from 13% of Nike's women's team products which sold out during the same tournament in 2019, the data shows. For that reason, marketers must bear in mind the risk that the growing fanbase could see their support for women's soccer as disingenuous. To recognize the impact grassroots teams have in creating excitement about women's soccer, Adobe's ad also featured London-based community women's soccer clubs Peaches FC and Baesianz FC, said Sabina Strasser, Senior Director, Brand Experience EMEA at Adobe. Sporting goods retailer Fanatics has more than 475 U.S. women's team products for sale this year, up from about 175 in 2019, the company told Reuters. As of Monday, the generic Adidas Women's World Cup soccer ball was among its top sellers in FIFA World Cup Gear.
Persons: Sam Kerr, Carl Recine, Megan Rapinoe, Alex Morgan, Grace Geyoro, Martine Rose, Nike's, Jan Runau, Yvonne Henderson, Bob Dorfman, England's Lionesses, Mary Earps, Bjorn Gulden, Sabina Strasser, Amy Tennery, Sheila Dang, Kate Masters, Shri Navaratnam Organizations: Soccer, Nike FC, REUTERS, Adidas, misstep, U.S, Nike, FIFA, Sporting Goods, Women's, Asisat, United States Women’s, Pricing, In, Pinnacle Advertising, Germany's Bayern Munich women's, Peaches FC, Baesianz FC, Brand, EMEA, Adobe, Sporting, Reuters, U.S ., Thomson Locations: Sydney, Australia, AUCKLAND, New Zealand, DICK's, U.S, French, Barcelona, England, Sweden, Spain, Tuesday's, Germany, London, Auckland, Dallas , Texas, New York
☆ Sportswear brands seek retail space for their women's boots
  + stars: | 2023-08-09 | by ( Lori Ewing | ) www.reuters.com   time to read: +4 min
A recent report coordinated by soccer's European Club Association found as many as 82% of female players in Europe experience discomfort wearing boots. "Football brands are making welcome progress on supporting the needs of female football players," said Conservative MP Caroline Nokes, chair of British Parliament's Women and Equalities Committee. "(But) major retailers give limited recognition to women and girls when it comes to football boots. "It is no good investing in research and making boots for female football players if women are unaware of those products or unable to buy them." The smaller IDA Sports offers a wide range of women's boots, saying they have done extensive research into the biomechanical difference between men and women.
Persons: Carl Recine, England's Lionesses, Caroline Nokes, Puma, Kathryn Swarbrick, Luna, Laura Youngson, Youngson, Lori Ewing, William Maclean Organizations: Soccer Football, FIFA, REUTERS, soccer's European Club Association, Conservative, Equalities, Adidas, Nike, Puma, Umbro, North, Manufacturers, Elite, IDA Sports, Sports, Thomson Locations: New Zealand, France, Morocco, Adelaide, Australia, Europe, North Europe
☆ How to watch Australia, Canada and Nigeria battle for Wwomen's World Cup knockout phase spot
  + stars: | 2023-07-30 | by ( Ben Morse | ) edition.cnn.com   time to read: +23 min
Franck Fife/AFP/Getty Images Norway celebrates scoring in its 6-0 victory against the Philippines on Sunday. Aisha Schulz/AP Sweden's Amanda Ilestedt, center, heads the ball to score the opening goal against Italy on July 29. John Cowpland/AP Italy's fans cheer before their team's match against Sweden at Wellington Regional Stadium, New Zealand. John Cowpland/AP China's Wang Shuang celebrates after scoring against Haiti during a Women's World Cup match on Friday, July 28. John Cowpland/AP US forward Alex Morgan is surrounded by Vietnam defenders during their opening match on July 22.
Persons: Colombia's Manuela Vanegas, Franck Fife, Alexandra Popp, Ulrik Pedersen, Manuela Vanegas, Sajad, Jaimi Joy, Reuters Linda Caicedo, Phil Walter, Getty, Dominique Randle, Hannah Peters, Hali, Rafaela Pontes, Olivia McDaniel, Norway's Caroline Graham Hansen, Abbie Parr, Sophie Roman Haug of, Jessika Cowart, Buda Mendes, Ali Riley, Katie Bowen, Molly Darlington, Julia Stierli, Alessandra Tarantino, Ramona Bachmann, Sanka Vidanagama, James Elsby, Benzina, Edina Alves Batista, Hannah Mckay, Brenton Edwards, Panama's Aldrith Quintero, Jamaica's Deneisha Blackwood, Kameron Simmonds, Luisa Gonzalez, Allyson Swaby, Herve Renard, Wendie Renard, Debinha, Katie Tucker, Aisha Schulz, Amanda Ilestedt, John Cowpland, Rebecka Blomqvist, Wang Shuang, Maddie Meyer, Dumornay, China's Dou Jiaxing, Alex Pantling, Chloe Kelly, Carl Recine, Mary Earps, Andy Cheung, Janni Thomsen, Alex Greenwood, Lauren James, Justin Setterfield, Keira Walsh, Walsh, Argentina's Mariana Larroquette, Yamila Rodriguez, Cristiano Ronaldo, Lionel Messi, Matthew Lewis, Linda Motlhalo, Lars Baron, Osinachi Ohale, Bradley Kanaris, Dan Peled, Anthony Albanese, Matt Roberts, Jéssica Silva, Vietnam's, Saeed Khan, Fiona Goodall, Daphne van Domselaar, Julie Ertz, Brad Smith, Andrew Cornaga, Lindsey Horan, Joe Prior, Catherine Ivill, Amanda Perobelli, Canada's Vanessa Gilles, Ireland's Niamh Fahey, Louise Quinn, Murty, Katie McCabe applauds, Paul Kane, Kailen Sheridan, McCabe, Stephen McCarthy, Adriana Leon, Colin Murty, Jennifer Hermoso, David Rowland, Reuters Hermoso, Spain's Alexia Putellas, Mary Wilombe, Naomoto, Japan's Mina Tanaka, Daniela Solera, Sarina Bolden, Bolden's, Hannah Wilkinson, Bolden, Victoria Esson, Katelyn Mulcahy, Hagen Hopkins, Catalina Usme, Korea's Cho, Colombia's Jorelyn, Carolina Arias, Cameron Spencer, Reuters Usme, Kim Hye, Rebecca Welch, David Gray, Brazil's Marta, Matt Turner, Borges, Khadija Er, Victoria Adkins, Germany's Alexandra Popp, Asanka Brendon Ratnayake, Morocco's Fatima Tagnaout, Hamish Blair, Cristiana Girelli, Kim Price, Francesca Durante, German Portanova, Reuters Italy's Giulia Dragoni, Estefania Banini, Dragoni, Grace Geyoro, Mark Baker, Rebecca Spencer, Robert Cianflone, Bunny, Shaw, Estelle Cascarino, Portugal's Ines Pereira, Stefanie van der, Van der Gragt, Portugal's Jessica Silva, Silva, Joe Allison, Magaia, Sweden's Elin Rubensson, Amalie Vangsgaard's, Zhang Linyan, Denmark's Pernille Harder, Gary Day, Shui, Reuters England's Alessia Russo, Haiti's Tabita Joseph, England's Lionesses, Reuters Nicolas Delépine, Kerly Theus, Zac Goodwin, Jun Endo, Zambia's Agnes Musase, Reuters Aoba, Catherine Musonda, Alex Morgan, Carmen Mandato, Megan Rapinoe, Horan, Trần Thị Kim Thanh, Sophia Smith dribbles, Ane, Esther González, Costa, Costa Rica's Mariana Benavides, Katrina Guillou, Switzerland's Gaëlle Thalmann, William West, Uchenna Kanu, Chiamaka Nnadozie, Canada's Christine Sinclair, Steph Catley, Heather Payne, Australia's Kyra Cooney, Mackenzie Arnold, Ria Percival, Ada Hegerberg, Jan Kruger, Zealand's CJ Bott, Norway's Mathilde Harviken vie, Jose Breton, Benee, Ireland's, Niamh Fahey, Vanessa Gilles, Coliin Murty, Sam Kerr, Kerr, Tony Gustavsson, Christine Sinclair, Ireland, Spain –, Japan's Hikaru Naomoto Organizations: CNN, Germany, Getty, Colombia, Reuters, Norway, Sunday, FIFA, AP, New Zealand, South, Jamaica, Brazil, France, Italy, Sweden, Wellington Regional, Haiti, China, Denmark, England, Argentina, Nigeria, Australia, Canada, Reuters Australian, Vietnam, Portugal, USSF, Ireland, Spain, Eden, Costa, Forsyth, AP Costa, Japan, New, Victoria, Panama, Morocco, Cristiana, Atlanta Primus, Zambia, Zambian, Costa Rica's, Getty Images, Zealand, AP Norway, Nations, FOX Sports, Telemundo, Seven Network, Optus Sport, BBC, ITV, Republic of Ireland, Super Falcons, coy Locations: Japan, Spain, Costa Rica, Zambia, Australia, Canada, Nigeria, AFP, Colombia, Philippines, AP Philippines, Sophie Roman Haug of Norway, New, Reuters, Morocco, South Korea, Perth, Reuters Jamaica, Brisbane, New Zealand, Reuters England, Reuters Argentina, Argentina, South Africa, Ireland, Portugal, Vietnam, United States, Netherlands, Wellington , New Zealand, Auckland , New Zealand, Costa Rican, Dunedin , New Zealand, AP Costa Rican, Reuters Switzerland, Norway, Switzerland, Sydney, Reuters Colombia, Panama, Adelaide, Germany, AP Argentina, German, Italy, Atlanta, Africa, China, European, Reuters England's Georgia, Ane Frosaker, Eurasia, Melbourne, Reuters Norway, Zealand, Eden, United Kingdom, Republic of, Republic of Ireland, Wellington
☆ World sport leaders champion women on IWD
  + stars: | 2023-03-08 | by ( Lori Ewing | ) www.reuters.com   time to read: +3 min
MANCHESTER, England, March 8 (Reuters) - FIFA General Secretary Fatma Samoura applauded the eight nations who are debuting at the Women's World Cup in celebration of International Women's Day on Wednesday, urging the players to take pride in their ability to inspire. Women they identify with, excelling on the pitch," Samoura said in a statement. "This will encourage a generation of young girls and women to aim high, to aim big. The ITF launched the Men as Allies programme, an element of the ITF Advantage All gender equality strategy. Sebastian Coe championed female leadership in a Twitter video, saying having women in positions of influence makes for a better organisation.
☆ Player revolts plunge Women's World Cup buildup into turmoil
  + stars: | 2023-02-28 | by ( Lori Ewing | ) www.reuters.com   time to read: +4 min
Canada's women's team have vowed to boycott a pre-World Cup camp next month over equal pay and support, while Le Graet faced allegations of harassment. A government ministry audit concluded the 81-year-old Le Graet did not have the "necessary legitimacy" for the position. Canada are the reigning Olympic women's champions, while France topped their group in World Cup qualifying. Forward Janine Beckie, who was in Qatar for last year's men's World Cup as part of Canada's broadcast crew, saw the "disgusting" discrepancy between the two programmes. (This story has been corrected to change the World Cup start date in paragraph 6)Reporting by Lori Ewing Editing by Toby DavisOur Standards: The Thomson Reuters Trust Principles.
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