Gabby Jones | Bloomberg | Getty ImagesBenefits of bundlingFor consumers that buy many streaming services already, purchasing a bundle of them for a discount would be an instant money saver. For corporations, pushing together streaming services reduces the number of people who cancel each month, known in the industry as churn. But those companies also offer their own competing streaming services – The Roku Channel, Prime Video and Apple TV+, respectively – which could deter broader partnerships. Wireless companies already offer promotional pricing to streaming services as sign-up bonuses. From the standpoint of niche services, Peacock hasn't come to them with a coherent strategy, according to several people familiar with the talks.

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