Read previewAI is burning a big hole in the pockets of Big Tech. Leaders at Meta and Alphabet have conceded that they might be funneling too much money into AI out of fear of falling behind in the arms race. AdvertisementGartner's research shows that generative AI requires executives to have a higher tolerance for indirect gains on their investments in the future over immediate returns. AdvertisementBut Big Tech executives believe that generative AI will bring about some of the biggest technological changes the world has seen in the past century — so it's worth the risk. Amazon CEO Andy Jassy said in a letter to shareholders earlier this year that generative AI "may be the largest technology transformation since the cloud" and maybe even "since the internet."

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Persons: —, Mark Zuckerberg, Zuckerberg, Sundar Pichai, Rita Sallam, Elliott, Andy Jassy, Brian Olsavsky, Dan Ives Organizations: Service, Big Tech, Meta, Business, Nasdaq, Gartner, Analytics, Eliott Management, Financial Times, Big, Wedbush Securities