It's an effort to diversify viewership and advertising opportunities — and to capitalize on a growing Hispanic streaming audience. Hispanic audiences spend nearly nine hours per day consuming media, the majority of which is TV viewership, according to a recent study from Nielsen based on viewership habits from July. The study noted the Hispanic audience has been at "the forefront of cord-cutting," making it a growing majority of streaming viewership, too. According to the findings, Hispanic viewers spend more than 50% of their time consuming TV through streaming, eclipsing the general population, at nearly 40%. Traditional media companies across the board have been doling out cash for sports as live games still command the highest traditional TV viewership.

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Persons: Roberto Firmino, Eder Militao, NBCUniversal's, It's, Shirin Malkani, Perkins, Lea, Eli Velazquez, Lionel Messi Organizations: Liverpool, Real Madrid, UEFA Champions, Liverpool FC, Anfield, . Media, Canela Media, Telemundo, ESPN, Nielsen, Telemundo Deportes, Major League Soccer's Inter Miami Locations: Real, Liverpool, England, Spanish, U.S