Elena Bonvicini didn't set out to start a multimillion-dollar denim brand worn by the likes of Taylor Swift, Gigi Hadid and Kendall Jenner.
Even charging her friends and classmates just $10 or $30 for a pair of jeans, Bonvicini turned a nice profit.
Elena Bonvicini Founder, EB DenimAt college, Bonvicini worked diligently to expand EB Denim.
This exposure also got EB Denim into high-end retailers like REVOLVE and Selfridges.
By the time she was a junior, she says EB Denim was bringing in over $1 million in revenue and had a small handful of employees and interns.
Persons:
Elena Bonvicini didn't, Taylor Swift, Gigi Hadid, Kendall Jenner, Bonvicini, Elena Bonvicini, EB, Chiara Ferragni, Danielle Bernstein, Kylie Jenner of, —, seamstresses, couldn't, Kylie Jenner, Hailey Bieber, Bella Hadid
Organizations:
CNBC, Denim, EB, Melrose Trading, Flea, USC
Locations:
Southern California, Wisconsin, influencers, Kylie Jenner of Italy