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How birria took over restaurant menus across the country
  + stars: | 2024-09-25 | by ( Amelia Lucas | ) www.cnbc.com   time to read: +5 min
Birria burrito surrounded by birria tacos, birria munchwrap, birria loaded fries and birria consommé at Little Miner Taco in North Bethesda, Maryland. Birria tacos use the slow-cooked meat as a filling and usually include a consommé on the side to dip the taco. Over the past four years, birria has seen its presence on restaurant menus grow 412%, largely thanks to midscale and casual-dining chains, according to market research firm Datassential. More recently, birria took off in New York City, with restaurants and food trucks serving up tacos and consommé across the five boroughs. Finding opportunityQdoba's Brisket Birria, seen here in the chain's quesadillas.
Persons: birria tacos, birria, Laura Chase de Formigny, chiles, El, Del, Taco Bell, Scott Suchman, Steven Alvarez, Alvarez, Don Guadalupe Zárate, Birrieria Gonzalez, TikTok, Qdoba's Brisket, Katy Velazquez, Qdoba, Velazquez, Lamb, Liz Hafalia Organizations: Little Miner, Washington Post, Getty, John's University, Butterfly Equity, San Francisco Chronicle, Hearst Newspapers Locations: Little, North Bethesda , Maryland, Mexican, U.S, Del Taco, Jalisco, Washington ,, St, Europe, Americas, Tijuana, Mexico, Los Angeles, California, New York City, Oakland , California
They love to customize their food, they're suckers for a menu hack, and they crave spicy dishes, restaurant executives and experts say. Menu hacks fly on social mediaGen Zers are more inclined to try out menu hacks, creating new dishes using items already available on the menu. AdvertisementAt Caribou Coffee, younger customers — Gen Alpha, Gen Zers, and younger millennials — are most likely to modify their drinks, CMO Erin Newkirk told BI. They crave spicy foodGen Zers are big fans of spicy food, executives previously told BI. In a 2022 poll by Morning Consult , US Gen Z respondents listed chicken as their second-favorite food overall, behind only pizza.
Persons: , Gen, Taylor Swift, Zers, They're, Joe Labombardo, It's, Alessandro Biascioli, Lizzy Freier, Tom Boland, he'd, Boland, Piper Sandler, Justin Sullivan, Labombardo, Gen Z, Alpha, Gen Zers, millennials, Erin Newkirk, Andy Rebhun, Kuttig, Gen Zs, pao, it's, Liang Lim, Cane's, Joe's, Z, they're, Caribou's Newkirk Organizations: Service, Business, Higher, Getty, Bojangles, Coffee, El Pollo, Morning, Piper, Foods Locations: Chipotle, Nashville
Read previewFast-food franchisees in California are desperately looking for ways to cut costs as the state's $20 minimum wage for workers at limited-service restaurants kicks in. Mendelsohn, the El Pollo Loco franchisee, told NPR that her preemptive price increases had already deterred some customers. William Blair analyst Sharon Zackfia expects some restaurants in California to turn to digital kiosks as labor costs rise. Spending less on operationsBeyond labor, restaurants are looking for other ways to save on their operating costs. Alex Johnson, the Auntie Anne's Pretzels and Cinnabon franchisee, told the AP that he wasn't looking at opening any more locations in California.
Persons: , Michaela Mendelsohn, Alexi Rosenfeld, Alex Johnson, Anne's Pretzels, he'd, Marcus Walberg, Mendelsohn, Brian Hom, Walberg, Sharon Zackfia, William Blair, Grace Dean, Kris Stuebner, Scott Rodrick Organizations: Service, Business, El, Loco, NBC Los Angeles, Associated Press, El Pollo Loco, NPR, Wall Street Journal, CNN, KFC, Management Corporation, ABC, Fox News, AP Locations: California, Los Angeles County, Los Angeles, San Jose
CNN —As of Monday, about half a million fast food workers in California are making at least $20 per hour, $4 higher than the overall state minimum wage. This council can also recommend standards for fast-food worker safety and work with existing state agencies to investigate issues like wage theft. Mendelsohn, who owns six El Pollo Loco locations, has long championed workers’ rights, including helping trans workers connect with jobs. “I just wish it was being done over a longer period of time and it wasn’t just fast food,” Mendelsohn said. Additionally, they hope the council can discus fair working conditions, including wage theft, excessive heat and violence at work.
Persons: , , Jaylene Loubet, We’re, Michaela Mendelsohn, Scott Rodrick, Rodrick, ” Rodrick, it’s, I’ve, Mendelsohn, you’re, ” Mendelsohn, Loubet, ” Loubet, isn’t Organizations: CNN, El, Workers, Locations: California, San Francisco Bay, , Los Angeles
Chick-fil-A began testing drone delivery in Texas and North Carolina last year. Retailers and restaurants testing drone service include Walmart, Amazon, and Jersey Mike's. Chick-fil-A restaurants in Granbury, Texas, and Durham, North Carolina, have been testing drone deliveries since September 2022. AdvertisementIn Florida, customers within the restaurant's drone drop zone can order delivery by drone through the Chick-fil-A app. Drone delivery is still experimental in the US but is catching on among top retailers and restaurant chains.
Persons: , Chick, Cane's, Papa Organizations: Florida . Retailers, Walmart, Amazon, Service, Papa Johns , Jersey Mike's Subs, Cream, Little Caesars, Starbucks Locations: Texas, North Carolina, Florida, Jersey, Brandon, Granbury , Texas, Durham , North Carolina, Virginia Beach , Virginia, Tel Aviv, Papa Johns , Jersey, Little, Southern California, California, California , Texas
Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand. Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z." "Any lingering traditional media that we do," like TV commercials, radio spots, and out-of-home ads, is "all for boomers and Gen X," she added. Execs told Insider it was "leveraging youth culture," including music, sport, influencers, and TikTok, to create an image of a "Gen Z-esque aspirational lifestyle." Wendy's has also been working with sports, gaming, and music companies to lure in Gen Zers, Loredo said.
Persons: Dickey, Rebhun, influencers, Carl Loredo, influencers –, Gen, Wingstop, Execs, Chipotle's Perdue, Zers, influencers Alexis Frost, Keith Lee, Chipotle, Wendy's, Loredo Organizations: El, El Pollo, Twitter Locations: Fortnite
Hugo Carvajal, 63, arrived in the United states on Wednesday after being extradited from Spain. "General Carvajal looks forward to fighting these outrageous charges in court before an unbiased American jury," Margulis-Ohnuma told reporters after the hearing. The drugs were ultimately bound for the United States, according to prosecutors. Dozens of Venezuelan military leaders, politicians and businessmen have been charged by the United States with corruption and drug trafficking. He was arrested in Spain on the U.S. drug charges later that year, but went into hiding after a court initially approved his extradition.
Persons: Hugo Carvajal, Judge Stewart Aaron, Zachary Margulis, Ohnuma, Carvajal, General Carvajal, Hugo Chavez's, El, Chavez, Nicolas Maduro, Maduro, Luc Cohen, Daniel Wallis Organizations: YORK, Department of Justice, U.S, American, U.S . State Department, Washington, Thomson Locations: United, Spain, Manhattan, Mexico, Venezuela, United States, Washington, Caracas, Aruba, Netherlands, Maduro, New York
MADRID/NEW YORK, July 19 (Reuters) - The former head of Venezuela's military intelligence, Hugo Carvajal, arrived in the United States on Wednesday to face drug trafficking charge after being extradited from Spain, his lawyer said. Carvajal is expected to make an initial appearance in Manhattan federal court on Thursday morning, said his lawyer, Zachary Margulis-Ohnuma. Prosecutors say Carvajal in 2006 coordinated the shipment of 5,600 kg (1,235 pounds) of U.S.-bound cocaine to Mexico from Venezuela. Carvajal is also wanted in Venezuela on charges including treason and financing terrorism. "I hope the United States ... delivers to Venezuela a criminal like Hugo Carvajal," Jorge Rodriguez, the president of Venezuela's Maduro-aligned legislature, told reporters on Wednesday.
Persons: Hugo Carvajal, Carvajal, Zachary Margulis, El, Hugo Chavez's, Nicolas Maduro, Chavez, Maduro, Jorge Rodriguez, Venezuela's, Emma Pinedo, Luc Cohen, Deisy Buitrago, William Maclean, Mike Harrison, Daniel Wallis Organizations: MADRID, of Human, U.S, Washington, Thomson Locations: United States, Spain, Manhattan, Madrid, The U.S, Mexico, Venezuela, New York, Caracas
They eat with their phones first and are pulled in by influencer marketingd3sign/Getty ImagesGen Z diners like their food to be "Instagrammable," the execs said. But as well as organic content, restaurants are paying influencers to advertise their products. Rebhun said that El Pollo Loco's work with influencers "without a doubt" drove customers to the brand. Dickey said that Dickey's work with influencers – in particular those involved with food and sport – was "directly in response to millennial and Gen Z." "We noticed massive fanfare around the viral hack and partnered with the creators to officially add the Fajita Quesadilla to our menus for our Gen Z superfans," Perdue said.
Intel (INTC) – Intel added 1% in premarket trading following a Bloomberg report that the chip maker was planning to cut thousands of jobs to deal with a slumping personal computer market. Philips (PHG) – Philips shares slumped 8.1% in the premarket after the Dutch health technology company said its third-quarter core profit would be down about 60% from a year ago. Diamondback Energy (FANG) – Diamondback Energy announced a deal to buy energy producer FireBird Energy for $1.6 billion in cash and stock. El Pollo Loco (LOCO) – El Pollo Loco shares rallied 15.2% in premarket action after the restaurant operator announced a $1.50 per share special dividend and a stock repurchase program worth up to $20 million. Lyft (LYFT) – Lyft gained 4.3% in the premarket after Gordon Haskett upgraded the stock to buy from hold.
Pepsi products are displayed for sale in a Target store on March 8, 2022 in Los Angeles, California. Check out the companies making the biggest moves midday Wednesday:Moderna — Shares of Moderna surged 10% after the drug maker announced it will partner with Merck to jointly develop and sell a cancer vaccine. It reported preliminary month-end assets under management of $1.23 trillion as of Sept. 30. Pepsi also raised its guidance for the year as it was able to successfully raise prices on its products. Lyft — Lyft shares gained 5.8% following an upgrade from Gordon Haskett to buy from hold.
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