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☆ Einat Weiss on how the CMO role has changed over the years
▼ + stars: | 2024-08-01 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: 1 min

Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer. "I really believe that at the end of the day marketing needs to be not just eye catching but also data-driven," Weiss tells Business Insider. "And this is something that I feel is extremely, extremely important in order to be an effective CMO is really having the ability to understand data and make data-driven decisions."

Persons: Einat Weiss, Weiss Locations: Nice

☆ Iceland’s volcanic activity may continue for decades, study says
▼ + stars: | 2024-06-28 | by ( Jacopo Prisco | ) edition.cnn.com time to read: +10 min

CNN —After 800 years of calm, volcanoes have awakened in the Reykjanes Peninsula of Iceland — about 56 kilometers (35 miles) south of the nation’s capital, Reykjavik. While there is no risk of a global calamity happening, researchers are now warning that new scientific evidence suggests the eruptions originating from the Reykjanes Peninsula could continue for years or even decades. But people staying there, with the possibility of a very rapid onset of volcanic activity, I don’t think that’s recommended. “The Reykjanes peninsula is exactly on this plate boundary,” he added, “and it seems that we are now witnessing the earliest part of a major eruption episode. Icelandic geoscientists and international collaborators are tracking the frequency and intensity of seismic activity and ground deformation in real time.

Persons: that’s, ”, Valentin Troll, John Moore, Hugh Tuffen, “, Emin Yogurtcuoglu, volcanologist Einat Lev, Lamont, Lev, Jessica Johnson, ” Johnson, Tuffen Organizations: CNN, Iceland —, Uppsala University, Terra Nova, Lancaster University, Keflavík, Anadolu Agency, Getty, Columbia University, University of East Locations: Reykjanes, Iceland, Reykjavik, Grindavík, Sweden, volcanology, United Kingdom, Iceland Iceland, Kentucky, Fagradalsfjall, New York, University of East Anglia

☆ NICE CMO Einat Weiss on How Marketers Use AI to Make Faster Decisions
▼ + stars: | 2024-06-11 | by ( Julia Hood | Will Wei | ) www.businessinsider.com time to read: 1 min

Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. "One of the things that we see now that is becoming better and better is the ability to use AI to understand consumer intent," Weiss tells Business Insider. "This helps us as marketeers to have a much more outside-in view when we plan campaigns, when we think about messaging, when we think about what would resonate — this really helps to create it correctly based on what customers are looking for versus sometimes what we want to market to them."

Persons: Einat Weiss, Weiss Organizations: NICE

LEHAVOT HABASHAN, Israel—In the days after the Oct. 7 Hamas attacks in southern Israel, Orna Rayn searched frantically for someone to build a wooden barricade to secure the door of a safe room in her house about 6 miles from the Lebanon border. Rayn’s sister, Einat Rothem-Nechushtan, moved into the safe room on Oct. 10, even before the Israeli government ordered the evacuation of her own small farming community in northern Israel because of fears of all-out war with Hezbollah, the Iran-backed army in Lebanon.

Persons: LEHAVOT HABASHAN, Israel —, Orna Rayn, Einat Locations: Israel, Lebanon, Iran

☆ Opinion | Israelis Were Shattered on Oct. 7. Can They Recover?
▼ + stars: | 2023-11-10 | by ( Bret Stephens | ) www.nytimes.com time to read: +4 min

Israelis spent 18 years watching Hamas turn to its military advantage every Israeli concession — including free electricity, cash transfers of Qatari funds, work permits for Gazans, thousands of truckloads of humanitarian goods. But while Israelis are still processing the horror from the south, the threat of war looms on every side. Bezalel Smotrich, the far-right finance minister, has even suggested effectively banning the Palestinian olive harvest, ostensibly for security reasons. In Turkey, President Recep Tayyip Erdogan, with whom Israel had been engaged in a careful rapprochement, has reverted to Islamist form. To many Israelis, there’s a distinct echo of what happened at German universities beginning about a century ago.

Persons: Will, won’t, Camp Iftach, Bezalel Smotrich, Vladimir Putin, Netanyahu, Recep Tayyip Erdogan, Israel, ”, It’s, ” Einat Wilf Organizations: West Bank, Palestinian Authority, Super, Harvard, Labor Party Locations: Israel, Gaza, Metula, Lebanon, Jenin, Nablus, Iran, China, Turkey, ”, West, Berlin, Sydney, Australia

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