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☆ Gen Z convinced me to buy trendy ballet flats. They never left my closet.
▼ + stars: | 2024-08-07 | by ( Amanda Krause | ) www.businessinsider.com time to read: +6 min

Read previewI scrolled through designer websites, searching for the perfect ballet flats. I lusted over a $1,170 pair of slippers from Miu Miu but couldn't justify the purchase for obvious reasons. I dreamed of these expensive Miu Miu shoes before settling on a pair from Target. I loved my ballet flats when I styled them, but did I need to own them in the first place? Making the most of my purchaseI'm unsure how much longer ballet flats will be considered chic.

Persons: —, Miu Miu, Sam Edelman's, I'd, pang, Jeremy Moeller, Paris Hilton, Rihanna, Hilton, Kim Kardashian, Jeffrey Campbell's Lita, Miu Miu's, Gen Zers, TikTok, chunky Mary Janes, Amanda Krause, Carolyn Mair, Gen Z, There's, Mair, Lita, " Mair Organizations: Service, Target, Business, Getty, Footwear News, Paris, PhotoNews, Inc, Converse Locations: Lyst

☆ A top exec at PR giant Edelman lays out its plan to invest in generative AI
▼ + stars: | 2024-04-26 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. Previously, this tool used small language models and now uses generative AI and large language models, Buchwald said. Using generative AI has increased the tool's ability to predict future trustworthiness with 97% accuracy, he said. More broadly, holding companies have made significant investments into generative AI for content creation that compete with Edelman.

Persons: Edelman, Taco Bell, Brian Buchwald, Buchwald, Weber, Interpublic Group's Weber, Jay Pattisall, Forrester Organizations: eBay, Business, New York Times, Google, Adobe, Edelman, WPP Locations: Talkwaker

☆ How to beat the retirement crisis: The founder of America's top wealth advisor explains how to properly save, and shares 2 sectors that could expedite returns if you're not on track
▼ + stars: | 2024-03-26 | by ( Laila Maidan | ) www.businessinsider.com time to read: +7 min

But let's say you're 30 years old and haven't started stashing money away; you may have difficulty getting there. And as a result of this, if you're going to live during a 30 or 40 year retirement. In Edelman's opinion, you're late to the game if you're over 25 and haven't started saving and investing. When people do set money aside, it's often in the wrong places, such as bank savings, money market accounts, and government bonds, Edelman said. All of this might sound complicated for a beginner, but diversification can be achieved through exchange-traded funds (ETFs), Edelman noted.

Persons: haven't, Ric Edelman, Barron's, Edelman, it's, aren't, Franklin Templeton Organizations: Federal Reserve, Edelman, New York Times, Trust, Vanguard Locations: America

☆ Brands shouldn't underestimate the truly disruptive force of Gen Z
▼ + stars: | 2023-10-09 | by ( Jackie Cooper | Gabe Gomez | ) www.businessinsider.com time to read: +5 min

The influence of Gen Z will not fade, it is driving long-lasting changes to the culture. Just look at the #artofnoticing trend on TikTok, in which Gen Z is posting vignette-style snapshots capturing beautiful, but rarely-emphasized, day-to-day moments. Gen Z is 3.5x more likely to buy from brands that commit to this issue. When we asked Edelman's Gen Z Lab about AI, a surprising majority admitted to being totally scared by it. Despite the micro and macro circumstances at play, Gen Z strives to combat inequality, climate change, and more.

Persons: Gen, Gen Z, Z, they've, Edelman's, Zers, it's, Jackie Cooper, Gabe Gomez

☆ The real reason you're using 'Girl Math' isn't as funny as the TikTok trend would make you think
▼ + stars: | 2023-09-06 | by ( Kai Xiang Teo | ) www.businessinsider.com time to read: +5 min

"Girl Math" is the humorous TikTok trend where users justify expenses with tricks. "Girl Math" may just be "Buy Now, Pay Later" in disguise, the experts said. "To me, the popularity of the "Girl Math" trend indicates a lot of pent-up guilt around our purchases," said Barrow. That's why it's important to disclose when "Girl Math" is humor instead of fact, said Sara Samuels, a wealth management advisor at Northwestern Mutual. AdvertisementAdvertisementFinancial educator Ellis even suggests setting aside money for savings or an emergency fund every time you make a "Girl Math" purchase.

Persons: Sam James, —, Ashley Morris, Isabel Barrow, Barrow, Erin Ellis, Ellis, Edelman's Barrow, Sara Samuels, Morris Organizations: Service, Consumer Financial Protection Bureau, Philadelphia Federal Credit Union, Northwestern Mutual Locations: Wall, Silicon, Philadelphia, Barrow

☆ Oil companies are approaching influencers and enlisting PR firms to reach younger generations on social media
▼ + stars: | 2023-08-19 | by ( Katie Hawkinson | ) www.businessinsider.com time to read: +3 min

TikTok influencers with millions of followers are partnering with companies like ExxonMobil and Shell. These companies are also using PR firms that help them target millenials and younger generations, The Washington Post reports. Oil companies are paying social media influencers to promote their brands and reach younger audiences, according to reports from The Washington Post and DeSmog. "ExxonMobil, like many companies, works with influencers to educate consumers about the full benefits of our rewards program," Julie King, a spokesperson for ExxonMobil, told Insider. For example, Edelman, a public relations firm, works with Shell to promote it to millenials and younger audiences, the Post reports.

Persons: influencers, Sam Bright, DeSmog's, They're, Curtis Smith, Julie King, Instagram influencer Nora Capistrano Sangalang, —, Meredith Steele, influencer, Edelman Organizations: ExxonMobil, Shell, Washington Post, Morning, The Washington Post, DeSmog, Companies

☆ Meet Harris Reed — the world's first 'ZEO' executive
▼ + stars: | 2023-08-10 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMeet Harris Reed — the world's first 'ZEO' executiveHarris Reed is the ZEO of Edelman's Gen Z Lab, creative director at Nina Ricci and founder and creative director of the label that bears his name. He speaks to Tania Bryer about his role at Edelman and why brands should engage with Gen Z.

Persons: Harris Reed, Nina Ricci, Tania Bryer, Edelman, Gen Z

☆ Gen Z is upending the purchase funnel, according to a new Edelman Trust Barometer report
▼ + stars: | 2023-06-18 | by ( Julia Hood | ) www.businessinsider.com time to read: +4 min

Gen Z consumers behave differently towards brands than other demographics, according to a new Edelman Trust Barometer study. The purchase is often the starting point for the brand relationship, not the final step, running counter to the traditional "purchase funnel" model. What appeals to Gen Z might alienate more traditional consumers, so it's important for brand and reputation leaders to partner. Gen Z might just be kill the the old-school purchase funnel for good according to a new study from the Edelman Trust Barometer,That's because Gen Z's true relationship with brands often begins at purchase, and is "too dynamic for a linear funnel," the report states. "In fact, 78% [of Gen Z survey respondents] are uncovering and discovering things about a brand after they make a product purchase."

Persons: Gen, Jackie Cooper, Viktor Chebanenko, Cooper, You've, Edelman, Bud, Richard Edelman, — Organizations: Edelman, Morning, Gen, Edelman's Locations: Germany, Brazil, Japan

☆ Meet 23 rising stars in public relations at top brands and agencies like CBS News and Bryson Gillette
▼ + stars: | 2023-02-27 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +1 min

Companies rely on the public relations industry for help burnishing their reputations and staying on trend. Insider identified the latest group of rising stars in PR who can craft a killer pitch, polish clients' reputations, and more. Insider has identified 23 rising stars in the PR industry who are meeting the challenge. Other rising stars are in-house, helping brands grow, managing comms teams, and working directly with CEOs. Two more rising stars are founders who left agency careers to run their own shops.

☆ Just 40% of people say their lives will be 'better off' in the next 5 years, a new global survey finds, with trust in business growing and trust in government falling
▼ + stars: | 2023-01-17 | by ( Reed Alexander | Read More | Read Less | ) www.businessinsider.com time to read: +4 min

Just 40% of respondents in a new global survey believe they'll be "better off" in the next five years. The annual Edelman Trust Barometer also found growing trust in business versus the public sector. Just four in 10 respondents who participated in the Edelman Trust Barometer for 2023 predicted that they and their families will be "better off" in five years — a dramatic 10-point reduction from last year. Edelman published its 2023 Trust Barometer this weekend, coinciding with a constellation of other warning signs that further economic pain may be on the way. The Edelman Trust Barometer, which this year polled more than 32,000 respondents in 28 countries, found that trust is tilting away from the public sector.

☆ Household wealth optimism collapses, global survey shows
▼ + stars: | 2023-01-16 | by ( Mark John | ) www.reuters.com time to read: +3 min

Jan 16 (Reuters) - Barely two in five people believe their families will be better off in the future, according to a regular global survey that also identified growing levels of distrust in institutions among low-income households. It further confirmed how societies have been divided by the impacts of the pandemic and inflation. Higher-income households still broadly trust institutions such as government, business, media and NGOs. Globally, only 40% agreed with the statement "my family and I will be better off in five years" compared to 50% a year before, with advanced economies most downbeat: the United States (36%), Britain (23%), Germany (15%) and Japan (9%). While Edelman's longstanding Trust Index registered an average 63% trust level in key institutions among high-income U.S. respondents, that figure fell to just 40% among low-income groups.

☆ Americans are less confident in their economic futures than ever before — and the rest of the world is right there with them
▼ + stars: | 2023-01-16 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +4 min

Americans are less confident in their economic futures than ever before, according to a survey. 24 of 28 countries surveyed reported record-low confidence levels about their economic futures. Insider was not able to verify how many times the US, or any other country, was surveyed about their future economic confidence in prior reports. But much of the rest of the world is feeling quite gloomy about their future finances as well — 24 of the 28 countries surveyed posted record lows in economic optimism. The United Kingdom, Germany, and France, for instance, reported only 23%, 15%, and 12% confidence levels respectively.

☆ Remote Workers Are Blowing the Whistle, Employees Exposing Companies
▼ + stars: | 2022-12-20 | by ( Britta Lokting | ) www.businessinsider.com time to read: +12 min

The Securities and Exchange Commission — which implemented a whistleblower program in 2011 and where Haugen and others have sent documents — has received a historic jump in complaints over the past few years. How remote work sparked a flood of whistleblowersAs the pandemic spread and workers retreated to their makeshift home offices, employees began to reconsider their relationship with work. MacGann, the Uber whistleblower, told Politico that it wasn't until the pandemic that he "had time on his hands" to really ponder his decision to come forward about the ride-hailing company's treatment of workers. Remote work, she explained, helps to remove some of those barriers to whistleblowing. In addition to the record-breaking number of tips, the SEC whistleblowing program awarded $229 million in 103 cases this year.

☆ Covid vaccine trials didn't monitor menstrual changes. Researchers say it's part of a bigger problem.
▼ + stars: | 2022-11-17 | by ( Https | Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Aria-Bendix-Byline-Jm.Jpg | Aria Bendix | ) www.nbcnews.com time to read: +6 min

Although they made up around half the participants in Covid vaccine trials, women were not asked about any menstrual changes as part of that process. Since then, several studies have revealed that Covid vaccines can indeed induce short-term changes in menstrual cycles. A 2021 study found that just eight out of 45 clinical trials that tested Covid vaccines and therapies separated results based on sex. In the past, menstrual changes have also been reported among those who received vaccines for typhoid, hepatitis B and influenza. Researchers don't know why post-vaccine menstrual changes occur.

Amira Barger, 35, is helping healthcare become a more diverse and inclusive industry. Amira Barger. Courtesy of Amira BargerGrowing up in a missionary family in Guam, Amira Barger knew she wanted to do something with her life that brought goodness into the world. "COVID made the field of pharma and healthcare really look introspectively at their programs and the way they do their work," she said. If there is one thing that Barger wished her clients knew, it is that DEI impacts everyone across the healthcare sector, no matter their race, disability, sexual orientation, or position in the C-suite.

Persons: Amira Barger, Barger, She's, COVID, — Leah Rosenbaum Organizations: Centers for Disease Control, Federal Emergency Management Agency, Pfizer, Kaiser Permanente, pharma Locations: Guam, Kaiser

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