Tesla needs the Cybertruck to claw back market share from other brands.
After years of little-to-no competition, Tesla's EV dominance is being tested.
Four years later, the Cybertruck finally arrives in an increasingly crowded EV market and, for the first time, as a late-arriver to its electric truck segment.
Even as total EV sales in the US hit a record high in the third quarter, Tesla's share fell to a record low of 50%, according to Cox Automotive .
AdvertisementAdvertisementTesla's first foray into the lucrative truck market is supposed to hit consumer driveways any day now , and it couldn't be coming at a better time.
Persons:
Tesla, —, Tesla's, that's, It's, Cox, Musk, Sam Fiorani
Organizations:
Service, Elon, Cox Automotive, Ford, GM, Volkswagen, Hyundai, Chevrolet, AutoForecast Solutions, Tesla