AdvertisementPaying subscribers can message MacNaughton directly through Substack's chat feature and share artwork and feedback with her community. DrawTogether's total number of paying subscribers has more than doubled since introducing chat, McNaughton said. Before Substack, MacNaughton already had an online following, which she said contributed to the success of her Substack. Using the chat feature, Zukhovich interacts directly with her paying subscribers, who share what they cooked that week or ask for recipe ideas using certain ingredients. Before Substack's chat feature, MacNaughton encouraged her audience to share their work with her on Instagram.

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Persons: —, Wendy MacNaughton, DrawTogether, she's, McNaughton, MacNaughton, Jasmine Sun, Katie Zukhovich, Zukhovich, Substack, I'm Organizations: Service, Business, Substack Locations: MacNaughton