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☆ AI is helping to create more creative ads — and challenges, software firm says
▼ + stars: | 2024-05-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAI is helping to create more creative ads — and challenges, software firm saysMark Zagorski, global CEO of DoubleVerify, says artificial intelligence "can help spread disinformation" and "helps perpetrate fraud."

Persons: Mark Zagorski

☆ How to play the next stage of AI in 2024, according to Canaccord Genuity
▼ + stars: | 2024-01-12 | by ( Samantha Subin | ) www.cnbc.com time to read: +3 min

Canaccord Genuity is laying out some names poised to capitalize on the new stage of AI set to unfold in 2024. "As we enter 2024, we anticipate a marked shift from businesses creating AI strategies towards executing them, with a focus on measuring and delivering ROI." Here are some of the companies across sectors best situated to take advantage of the next stage of AI growth: Canccord Genuity sees a plethora of opportunities in the technology space beyond the pure play behemoths that prospered in 2024. "In the software security section of the report, we address how our coverage companies are implementing and/or enhancing AI strategies." But technology isn't the only industry poised to benefit from AI tailwinds this year and beyond.

Persons: Susan Anderson, Anderson, Genuity, — CNBC's Michael Bloom Organizations: Microsoft, Nvidia, Nasdaq, Deere

☆ Instagram's crisis highlights the bigger issues the entire ad industry is facing
▼ + stars: | 2023-11-28 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

AdvertisementBusiness Insider's Katie Notopoulos has a rundown on how a relatively scandal-free summer for Meta has erupted into a full-blown crisis at Instagram. And the fix for Instagram's Reels might not be simple or one Meta's willing to make. Instagram, Tyler Le/InstagramThe WSJ's report illustrates a broader issue the ad industry is grappling with. Ad spend has never fully recovered since the onset of the pandemic, meaning companies have to do more with less. AdvertisementAll of that puts the ad industry in a juxtaposition.

Persons: McDonald's, Meta, influencers, Katie Notopoulos, Instagram, Tyler Le, Lauren Johnson, Lauren, Joe Biden, Chip Somodevilla, Here's, It's, Chelsea Jia Feng, Veronica Thatcher, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: The New York Times, Wall, Meta, UBS, Business, Google, White, Philadelphia Federal Reserve, Apollo Management, Bank of America, Chelsea, Microsoft, BI, Broadcom, VMware, Amazon, Intuit, CrowdStrike, Hewlett Packard Enterprise Locations: Instagram, Washington ,, Gaza, America, New York City, San Diego, London, New York

☆ Adtech firm GroundTruth hires bankers to pursue a possible sale
▼ + stars: | 2023-09-13 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Originally known as xAd, GroundTruth was founded in 2003 and has raised more than $160 million in funding, per PitchBook. GroundTruth's advertising platform is powered by its location data that allows advertisers to model their campaigns based on real-world information, like visits to stores. GroundTruth almost reached a deal to sell WeatherBug in 2019, but talks ultimately collapsed, according to two sources familiar with the matter. The current plan is to sell WeatherBug and GroundTruth as separate assets, the people familiar with the process said. As new privacy laws roll out across the world, increasing scrutiny has been poured on companies that transact location data.

Persons: GroundTruth, Adtech Organizations: Hooters, iHeart, Cox, Scripps, Data Protection, LUMA Partners, TV Locations: Florida

☆ Exclusive: Musk-owned X's content moderation shift complicated effort to win back brands -former exec
▼ + stars: | 2023-09-07 | by ( Sheila Dang | ) www.reuters.com time to read: +5 min

'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. "I didn't always have access to other people who were doing (brand safety) work," he said of his time at Twitter. Before acquiring Twitter, Musk had criticized the platform for limiting free speech by removing certain content and having a politically liberal bias. Still, Brown said he felt supported in his brand safety work by Musk and Ella Irwin, Twitter's then-head of trust and safety, who resigned days before Brown. FALLING REVENUEOn Monday, Musk said X's declining ad revenue was primarily due to pressure from the Anti-Defamation League (ADL).

Persons: Carlos Barria, AJ Brown, Musk, Linda Yaccarino, Brown, NBCUniversal, Ella Irwin, Twitter's, AJ, Jonathan Greenblatt, X, Sheila Dang, Kenneth Li Organizations: REUTERS, Elon Musk, Twitter, Brand Safety Institute, BSI, Kroger, Defamation League, Anti, Defamation, ADL, Center, X, Thomson Locations: San Francisco , California, U.S, Dallas

☆ Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal
▼ + stars: | 2023-07-31 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Ad verification company DoubleVerify plans to acquire adtech firm Scibids for around $125 million. It intends to use Scibids' AI expertise to help advertisers better target and optimize ad campaigns. DoubleVerify, the publicly-listed ad verification company, has entered into an agreement to acquire AI-powered adtech firm Scibids in a cash and stock deal valued at $125 million. The product matches DoubleVerify's media quality and ad performance data with Scibids' AI algorithms to let advertisers improve the performance of their campaigns. Around $66 million of the Scibids purchase price will be paid in cash with the remainder in DoubleVerify common stock.

Persons: DoubleVerify, Mark Zagorski, Zagorski, Scibids, Brian Andersen, Dick Filippini, Mark Greenbaum Organizations: Diageo, Dell, Fortune, Microsoft, Allianz, Spotify, LUMA Partners Locations: Paris, France, DoubleVerify, adtech

☆ Netflix says subscribers to its ads plan have doubled. Meet the 19 execs driving the streamer's aggressive push into advertising.
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Netflix said in its 2Q earnings that subscribers to its ads plan have doubled over the previous quarter. Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

Persons: execs, they're, Jeremi Gorman, Peter Naylor —, Netflix salespeople, Nielsen, DoubleVerify, Kelly Metz, They've, Gorman, Peter Naylor, who've, Naylor, Julie DeTraglia, Kinsey Tamberrino, He's, Hulu playbook, Adam Gerber, Gerber, he's, it's, She's, Asaf Davidov, DeTraglia, Jon Whitticom, Whitticom, that's, Kinsey Osberg Tamberrino, Michaela Giovengo, Valerie Bischak, Doug Brodman, Victoria Morris, Amy Newton, Joanna Read, Eric Berman, Chad Rumminger, Morgan Tully, Nicole Sabatini, Julie Taylor Green, Chris Smutny Organizations: Netflix, Hulu, ABC, Microsoft, Omnicom Media, Yahoo, Gorman's, ABC Television Group, Disney, Comcast, Viacom Media Network, Amobee, Twitter, Google, Amazon, Tech, Gaming, Entertainment Locations: Hulu, TikTok

☆ Meta's Threads vs. Twitter's threats: How rival apps affect advertising revenue
▼ + stars: | 2023-07-07 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailMeta's Threads vs. Twitter's threats: How rival apps affect advertising revenueMark Zagorski, DoubleVerify CEO, joins 'Squawk on the Street' to discuss advertisers' interest in Threads, the splintering of audiences in social media, and what could mitigate the profitability of Threads.

Persons: Mark Zagorski

☆ Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
▼ + stars: | 2023-06-06 | by ( Chris Kaye | ) www.businessinsider.com time to read: +3 min

Elon Musk told the BBC in April that "almost all advertisers have come back to Twitter." Ad revenue from April 1 to the first week of May was down 59% from a year earlier, NYT reported. Brands and agencies continue to limit spending on the platform over misleading and hateful content. While Elon Musk claims that "almost all advertisers have come back to Twitter," some still don't want anything to do with the company's CEO. He has deployed an array of bizarre tweets, from antisemitic conspiracy theories to anti-transgender content and anti-vaccine misinformation.

Persons: Elon Musk, Jason Kint, Musk, Nina Chen, AJ Brown, Chen, Brown, George Soros, Ted Deutch, Twitter Organizations: BBC, Twitter, Brands, Elon, New York Times, Digital, Times, Engineering, Brand, American Jewish Committee

☆ Another exec bites the dust on Twitter's safety team as the head of brand safety reportedly departs
▼ + stars: | 2023-06-02 | by ( Madeline Berg | Ryan Joe | ) www.businessinsider.com time to read: +3 min

Brown, Twitter's head of brand safety and ad quality, has left the company, The Wall Street Journal reported. Since Elon Musk took over Twitter, Brown faced an advertiser exodus on the platform. Twitter's trust and safety team is down another executive — its second one in as many days. Brown, the platform's head of brand safety and ad quality, has left the company, The Wall Street Journal reported. His departure follows that of Ella Irwin, Twitter's head of trust and safety, who said she'd resigned from the company on Thursday.

Persons: Brown, Ella Irwin, Elon Musk, A.J . Brown, He'd, Twitter's, she'd, Yoel Roth, Musk, Linda Yaccarino Organizations: Street Journal, Twitter, Elon, Revenue, Intelligence

☆ These 18 top Netflix execs are driving its advertising push under head Jeremi Gorman as the company makes its first big TV upfronts pitch
▼ + stars: | 2023-05-17 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. They are Kinsey Osberg Tamberrino, who is Publicis' main point of contact, and who spent eight years at Hulu, rising to director of advertising sales. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

☆ Check out the pitch deck that brand safety startup Barometer used to raise its $2.25 million in seed funding
▼ + stars: | 2023-05-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Startup Barometer wants to help advertisers identify brand-safety issues in podcast shows. Barometer is looking to potentially also launch brand safety tools for user-generated video and Substack. But if advertisers are to invest, they'll need tools that show their ads appeared next to brand-safe content. The company plans to raise another round of funding, which it will use to expand internationally and review non-English languages. Here are select slides that helped Barometer raise its seed round.

[1/2] Traders work on the trading floor at the New York Stock Exchange (NYSE) in Manhattan, New York City, U.S., November 11, 2022. Stock sales reached $4.97 billion in the United States last week, the highest tally since the second week in 2022, according to data provider Dealogic. Globally, stock sales reached $12.3 billion, the most in more than 30 weeks. "Equity markets have regained some momentum and volatility has decreased, driving animal spirits on the buy side," said Santiago Gilfond, co-head of Americas equity capital markets at Credit Suisse Group AG (CSGN.S). A busy week for initial public offerings in early February offered some hope to stock market hopefuls, but advisors remain cautious as stocks sold off in recent weeks.

☆ Twitter's ailing ad business offered a glimmer of hope as it lures big Super Bowl advertisers to platform on gameday weekend
▼ + stars: | 2023-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The Super Bowl could be the most lucrative day for Twitter's ad business since Elon Musk's takeover. A handful of Super Bowl advertisers are poised to spend on Twitter on gameday weekend later this month, handing the beleaguered social media giant's ad business a much-needed boost, according to industry sources. A promoted trend costs $700,000 during the Super Bowl, compared to $100,000 on an ordinary day, Ad Age first reported. Upfront Super Bowl bookings on Twitter are still lower than in previous years, according to people familiar with the matter. To be sure, many big Super Bowl advertisers have no plans to appear on Twitter this time around.

☆ Twitter, ad verification firms team up to give advertisers tweet-level analysis
▼ + stars: | 2023-01-26 | by ( ) www.reuters.com time to read: +1 min

Jan 25 (Reuters) - Twitter Inc will team up with digital ad verification companies Integral Ad Science (IAS.O) and DoubleVerify Holdings Inc (DV.N) to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday. IAS and DoubleVerify, who have both previously partnered with Twitter, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots. Musk has been fighting to retain clients as many companies, including General Motors (GM.N) and United Airlines (UAL.O), had paused or pulled back from advertising on the platform. Many advertisers including Dyson, Mazda, Forbes and PBS Kids suspended their marketing campaigns or removed their ads from parts of Twitter because their promotions appeared alongside tweets soliciting child pornography.

☆ Top Wall Street analysts pick these stocks to celebrate the new year
▼ + stars: | 2023-01-08 | by ( Tipranks.Com Staff | ) www.cnbc.com time to read: +5 min

To help the process, here are five stocks chosen by Wall Street's top analysts, according to TipRanks, a platform that ranks analysts based on their track record. (See Apple Dividend Date & History on TipRanks) The analyst reiterated a Buy rating on AAPL stock with a price target of $210. "AAPL is on our Research Focus List and in our Focus Opportunity Portfolio," emphasized Feinseth, who holds the #269 position among more than 8,000 analysts on TipRanks. The analyst's ratings have been profitable 59% of the time and each rating has generated average returns of 10.5%. Despite reducing the near-term price target to $27 from $30, Kelley maintains a Buy rating on Bumble.

☆ Digital ad firm Integral Ad Science is laying off 13% of staff
▼ + stars: | 2022-12-07 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Integral Ad Science is going through a round of layoffs — bringing the company's headcount down to 800 people. The firm is the latest adtech to make layoffs due to economic uncertainty. Integral Ad Science plans to lay off 13% of staffers — or 120 people — as the ad industry reacts to an economic downturn. IAS CEO Lisa Utzschneider said that the layoffs bring the company's headcount to 800 people, a similar size to February 2022. Despite the layoffs, IAS slightly increased its expected fourth-quarter revenue from $110 million to $113 million, according to the 8-K form.

☆ Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisers
▼ + stars: | 2022-11-03 | by ( Lauren Johnson | Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +7 min

Netflix launched its ad-supported tier in the US on November 3. The new ad-supported tier does not have the full Netflix catalog and will offer video quality up to 720p. NetflixThe ad-supported tier is initially offered in 12 countries, beginning with Canada and Mexico on November 1. Netflix has been pitching advertisers with aggressive pricing, according to advertisers briefed by Netflix. Advertisers said they expect prices to drop after Netflix's ad-supported tier launches, as has been typical with other streaming services like NBCUniversal's Peacock.

☆ Netflix says that its new ad-supported tier is 'nearly' sold out — here's everything we know about the November 3 US launch
▼ + stars: | 2022-10-13 | by ( Lauren Johnson | Elizabeth Pham Janowski | ) www.businessinsider.com time to read: +6 min

Netflix will launch its ad-supported tier in the US on November 3. The new ad-supported tier will not have the full Netflix catalog and will offer video quality up to 720p. NetflixThe ad-supported tier will be offered in 12 countries, beginning with Canada and Mexico on November 1. Gorman said that partners like Microsoft will only be able to use data collected by the ad-supported tier for targeting within Netflix. Advertisers said they expect prices to drop once Netflix's ad-supported tier launches, as has been typical with other streaming services like NBCUniversal's Peacock.

☆ Meet 13 agency experts helping big brands from Tinder to AmEx shine on TikTok
▼ + stars: | 2022-04-29 | by ( Business Insider | ) www.businessinsider.com time to read: +2 min

TikTok's ad revenue is set to reach almost $10 billion by the end of this year. Driving the growth are ad agency execs who are in constant conversation with TikTok, learning of and testing new ad products. Insider identified 13 key agency execs helping big marketers like Mondelez and Tinder strike the right tone on the platform. Brands are pouring money into the platform as TikTok has taken steps to improve their comfort level through partnerships with vendors like DoubleVerify, Shopify, and OpenSlate. Read on to learn what they like about TikTok, what they're spending there, and what TikTok can do to get more of their clients' dollars.

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