DIRS.INFO The most relevant business & tech news

☆ The CEO of $50 billion adtech giant The Trade Desk is calling for Google to be broken up
▼ + stars: | 2024-09-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

"I've always said The Trade Desk managed to win in an unfair market — imagine what we could do in a fair market." Since its founding in 2009, The Trade Desk — which operates a demand-side platform for advertisers and ad agencies — has grown into an adtech juggernaut. Having debuted on the Nasdaq in 2016, the California-based adtech company now has a market capitalization of almost $50 billion. In it, Google named-checked The Trade Desk as one of those alternative players in the ad market. Green said he found the comparison flattering when Sundar Pichai, in 2022, named TikTok and The Trade Desk as its competitors.

Persons: —, Jeff Green, Green, I've, Sundar Pichai, David, Goliath, Jed Dederick Organizations: Service, US Department of Justice, Google, Business, ExchangeWire's ATS, Trade, US Department of, DOJ, Meta, YouTube, Publishers, CMA, UK's, Markets Authority, Nasdaq, London Locations: London, California, Virginia

☆ Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
▼ + stars: | 2024-09-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

The DOJ and the states are seeking a breakup of Google's adtech business. Separately, they said that while a separation of Google's ad server and its ad exchange would be good for competition in the adtech market, it might drive ad server costs up for publishers. Google's ad server is "a loss leader, they make all their money in AdX," the exec said, referring to Google's ad exchange that connects buyers and sellers. Global regulators have Google in their sights, tooAny unraveling of Google's ad empire would be complex. Over the pond, the European Union said last year it might look to break up Google's adtech business.

Persons: —, Google's, Tim Nollen, isn't gunning, adtech, Macquarie's Nollen, Bietti, Mark Jamison, there's, Arielle Garcia Organizations: Service, Eastern, Business, US Department of Justice, Google, DOJ, Microsoft, Macquarie, Publishers, US Department of, Northeastern University, Public Utility Research Center, Digital Markets, University of Florida, Global, European Union Locations: Virginia, AdX

☆ Google’s search business was declared to be a monopoly. Now its ad business is on trial
▼ + stars: | 2024-09-09 | by ( Brian Fung | ) edition.cnn.com time to read: +9 min

The long-awaited Google-DOJ showdown focuses on the $31 billion portion of Google’s ad business that matches website publishers with advertisers. “One monopoly is bad enough, but a trifecta of monopolies is what we have here,” said Wood, the DOJ attorney, referring to Google’s publisher ad server business, its advertising exchange AdX, and its advertiser ad network. Authorities have called for that group of businesses within Google — which is distinct from Google’s search or search ads business — to be broken up. Factoring in those other sources of competition drops Google’s share of the ad exchange market from 34% to 17%, said Dunn, Google’s attorney. Still, a breakup of Google’s ad tech business could potentially trigger a shakeup of the digital advertising industry and Google’s role within it.

Persons: —, ” Julia Tarver Wood, Leonie Brinkema, “, ”, Karen Dunn, Google’s, Kamala Harris, Donald Trump, Albert V, Alex Wong, Tim Wolfe, DOJ’s, Wood, ” Wood, Trump, Dunn, Google, Clinton, Brinkema, Neal Mohan, ” It’s Organizations: CNN, Google, US Department of Justice, DOJ, Biden, Blockbuster, Justice Department, Bryan United, Courthouse, The Justice, Gannett, USA, Army, Authorities, Meta, Microsoft, Netflix, Big Tech, Court, Eastern, of, Justice, Comcast, Disney, The New York Times, YouTube Locations: Virginia, Google’s, Alexandria , Virginia, of Virginia

☆ Google's second antitrust trial could help shape the future of online ads
▼ + stars: | 2024-09-06 | by ( Jennifer Elias | Jennifer Covers Google Parent Company Alphabet Inc. | Silicon Valley Culture For Cnbc.Com In San Francisco. | ) www.nbcnews.com time to read: +8 min

For Google, the focus turns to its ad tools, which are part of the company’s $200 billion digital ad business. In the first antitrust case, the court found that Google violated Section 2 of the Sherman Act, which outlaws monopolies. The company’s M&A strategy “set the stage for Google’s later exclusionary conduct across the ad tech industry,” the Justice Department alleges. Google has long fought back against claims that it dominates online ads, pointing to the market share of competitors including Meta. It will argue that buyers and sellers have many options especially as the online ad market has evolved.

Persons: Biden, Donald Trump, Meta, Sherman, Goldman, Bernstein, Amit Mehta, ” Mehta, Google’s, Neal Mohan, Mohan, it’s, AdMeld, Jerry Dischler, It’s, Sissie Hsiao, Scott Sheffer, Prabhakar Raghavan, Simon Whitcombe Organizations: Department of Justice, Google, Microsoft, Big Tech, DOJ, Apple, Federal Trade Commission, Facebook, Amazon, Citibank, NYSE, New York Stock Exchange, YouTube, Google Network, U.S, District of Columbia, Department, DoubleClick, Meta, Stanford, Harvard, New York Times Locations: Alexandria , Virginia, California , Colorado , Connecticut , New Jersey , New York, Rhode Island and Tennessee, Google’s

☆ This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial
▼ + stars: | 2024-09-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

The deck was obtained by adtech veteran Ari Paparo, CEO of Marketecture Media, which is producing "The Monopoly Report" newsletter to accompany Google's adtech trial. This story is available exclusively to Business Insider subscribers. Business Insider could not confirm with certainty whether this was a final draft. The DOJ and the states are seeking a breakup of Google's adtech business, which could have big ramifications on the broader digital ad market. The case concerns the under-the-hood part of Google's advertising business: The technology that connects advertisers with publishers and that runs the advertising auctions that take place in the milliseconds it takes a webpage to load.

Persons: —, Ari Paparo, Google's, Paparo, DoubleClick Organizations: Service, adtech, Marketecture Media, Business, Yahoo, Microsoft, AOL, Google, US Department of Justice, DOJ, Reuters, Big Tech Locations: Virginia

☆ Former YouTube CEO and Silicon Valley trailblazer Susan Wojcicki has died at age 56
▼ + stars: | 2024-08-10 | by ( Jennifer Elias | ) www.cnbc.com time to read: +5 min

CEO Youtube Susan Wojcicki speaks during the 'What Matters Next' session during the Cannes Lions Festival 2018 on June 19, 2018 in Cannes, France. Former YouTube CEO Susan Wojcicki, who was also one of the most influential early Google employees, has died at the age of 56 according to posts shared online by her husband Dennis Troper and Google CEO Sundar Pichai on Friday night. Wojcicki's husband Dennis Troper wrote on Facebook early Friday night, "It is with profound sadness that I share the news of Susan Wojcicki passing. Pichai confirmed the death and cancer condition in a post on social media Friday, writing that he was "unbelievably saddened" by the loss. During Wojcicki's tenure as YouTube CEO, she oversaw the company's rapid expansion, helping turn it into the largest video platform in the world.

Persons: Susan Wojcicki, Dennis Troper, Sundar Pichai, Wojicki, Wojcicki's, Pichai, Sergey …, Susan, she'd, shepherding, Larry Page, Sergey Brin, Brin, Wojcicki, Google's, Patrick Keane, couldn't, Kim Scott, Neal Mohan, Sheryl Sandberg, @SusanWojcicki, Jeff Dean Organizations: Cannes Lions, YouTube, Facebook, Google, Intel Locations: Cannes, France, Silicon Valley, Park , California

☆ Ericsson is shutting down its ad division, the latest in a long line of telco-adtech divorces
▼ + stars: | 2024-06-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Read previewSwedish telecommunications-equipment company Ericsson plans to shut down Emodo, the advertising business it launched in 2017, multiple people familiar with the matter told Business Insider. "Emodo was created in a strategic play for Ericsson to provide our telco customers with monetization opportunities through digital advertising," an Ericsson spokesperson said in a statement. Emodo had only this year brought on a new team to help it build AI-powered ad solutions for connected TV. The closure of Emodo marks the latest in a long line of telco-adtech collaborations that have bitten the dust. The Singaporean telecoms company Singtel divested its Amobee adtech division to the adtech company Tremor International, now known as Nexxen, in 2022.

Persons: —, Emodo, Andrew Rutledge —, DoubleClick, Matt Prohaska, Prohaska Organizations: Service, Ericsson, Business, CTV, Samsung, Verizon, Yahoo, AOL, Microsoft, Singtel, Prohaska Consulting Locations: Xandr

☆ Amazon's decision to shutter its ad server next year is a major win for Google
▼ + stars: | 2023-10-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"Amazon had the power to do it, but they bottled it," said a former senior Amazon adtech staffer who worked on the ad server. Amazon's own marketing team had also shifted a lot of its ad serving requirements to Amazon Ad Server. Amazon said only a small proportion of its marketing is run through the Amazon Ad Server. Amazon's $20 billion-plus annual advertising budget also includes TV, outdoor, and other media channels that don't require ad serving technology. "Ultimately it was probably the right strategic move to depreciate," the Amazon Ad Server, said Caprio.

Persons: Google's, Mediaocean's, Michael Horst, Arnaud Creput, Mike Caprio, aren't, Caprio Organizations: Amazon, Google, YouTube, Amazon Prime, Amazon Advertising, Sizmek, Market Authority Locations: Americas

WASHINGTON, March 27 (Reuters) - Google parent Alphabet (GOOGL.O) asked a U.S. federal judge on Monday to dismiss a Justice Department lawsuit alleging that the search giant illegally abused its dominance of online advertising. The government, which filed the ad tech lawsuit in January along with eight states, had argued that Google should be forced to sell its ad manager suite. It also said that the government's estimate of Google's ad exchange as having "more than 50%" of the market fell short of the 70% needed to allege market power. The company also said the government was wrong to assert that Google's acquisitions of DoubleClick and AdMeld, both more than 10 years ago, harmed competition. The Justice Department's ad tech lawsuit follows a separate lawsuit filed in 2020, at the end of the Trump administration, that accused Google of violating antitrust law to maintain its dominance in search.

☆ YouTube CEO Wojcicki, one of the first Google employees, steps down
▼ + stars: | 2023-02-16 | by ( ) www.reuters.com time to read: +1 min

The change of guard comes as YouTube's advertising revenue fell for the second straight quarter amid intense competition for viewing time with short-form video services such as TikTok and Facebook's Reels, and streaming services like Netflix. One of the most prominent women in tech, Wojcicki said she will focus on "family, health, and personal projects", and plans to take on an advisory role at Alphabet. She was previously senior vice president for ad products at Google and became the CEO of YouTube in 2014. Mohan, a Stanford graduate, joined Google in 2008 and is the chief product officer at YouTube where he been focusing on building YouTube Shorts and Music. He previously spent nearly six years at DoubleClick, a company Google acquired in 2007, and later served for about eight years as senior vice president of display and video advertising at Google.

☆ YouTube CEO Susan Wojcicki says she's stepping down
▼ + stars: | 2023-02-16 | by ( Jennifer Elias | ) www.cnbc.com time to read: +2 min

YouTube CEO Susan Wojcicki speaks during the opening keynote address at the Google I/O 2017 Conference at Shoreline Amphitheater on May 17, 2017 in Mountain View, California. YouTube CEO Susan Wojcicki said Thursday that she's stepping down. Wojcicki, 54, joined YouTube as the CEO in 2014. Wojcicki said she agreed with Alphabet CEO Sundar Pichai to, in the longer term, take on an advisory role across Google and Alphabet. "When I joined YouTube nine years ago, one of my first priorities was bringing in an incredible leadership team."

The lawsuit tackles a business at Google that is responsible for 80 percent of its revenue. The Justice Department asked the court to compel Google to break up its ad technology business. Eight states joined the department in Tuesday's lawsuit, including Google's home state of California. The lawsuit says "Google has thwarted meaningful competition and deterred innovation in the digital advertising industry." In addition to its well-known search, which is free, Google makes revenue through its interlocking ad tech businesses, which connect advertisers with newspapers, websites and other firms looking to host them.

☆ DOJ files second antitrust suit against Google, seeks to break up its ad business
▼ + stars: | 2023-01-24 | by ( Lauren Feiner | ) www.nbcnews.com time to read: +4 min

The U.S. Justice Department on Tuesday filed its second antitrust lawsuit against Google in just over two years. This lawsuit, focused on Google’s online advertising business, seeks to make Google divest parts of the business and is the first against the company filed under the Biden administration. Google also faces three other antitrust lawsuits from large groups of state attorneys general, including one focused on its advertising business led by Texas Attorney General Ken Paxton. The company has long denied that it dominates the online advertising market, pointing to the market share of competitors including Meta’s Facebook. Google and other tech companies have also faced increasing scrutiny from abroad, particularly in Europe, where Google has also fought multiple competition cases and new regulations threaten major changes to tech business models.

☆ DOJ poised to sue Google over digital ad market dominance - Bloomberg News
▼ + stars: | 2023-01-24 | by ( ) www.reuters.com time to read: +2 min

Jan 23 (Reuters) - The U.S. Justice Department is poised to sue Alphabet Inc's (GOOGL.O) Google as soon as Tuesday regarding its dominance over the digital advertising market, Bloomberg News reported on Monday, citing people familiar with the matter. The Justice Department lawsuit filed against Google in 2020 focuses on its monopoly in search and is scheduled to go to trial in September. The Justice Department did not immediately respond to a Reuters request for comment, while Google declined to comment on the report. Google had previously argued that the ad tech ecosystem was competitive with Facebook Inc (META.O), AT&T (T.N), Comcast (CMCSA.O) and others. While Google remains the market leader by a long shot, its share of the U.S. digital ad revenue has been eroding, falling from 36.7% in 2016 to 28.8% last year, according to Insider Intelligence.

☆ The key piece of leadership advice a tech exec with more than 2 decades of experience shares with her mentees when they're nervous about sharing their ideas at work
▼ + stars: | 2021-02-02 | by ( May Teng | ) www.businessinsider.com time to read: +5 min

It's hard to raise your voice when you're underrepresented in a certian industry or company. Joining a company with a majority of women in the C-suite is a rarity, especially in the tech industry. Women make up less than 35% of the workforce at the five biggest tech giants, Amazon, Apple, Facebook, Google, and Microsoft. Read more: A UPenn psychologist shares how anyone can emulate Joe Biden's most impressive leadership traitsIgnore self-doubtIt's natural to second-guess yourself. "Just because you see the world a different way, it does not mean you're wrong," Yu said.

Search resuls for: "DoubleClick"

15 mentions found