A new Barbie will help celebrate the largest Indian festival of the year.
Mattel announced the release of its first “Barbie Diwali doll” on Friday in an homage to the Hindu holiday of Diwali, also known as the festival of lights, which is marked on Western calendars as Nov 1.
“In celebration of Diwali, Barbie and I are both encouraging fans around the world to celebrate the beautiful heritage of Indian fashion and culture,” Dongre said in a news release.
The Barbie Diwali doll comes with golden earrings, “reflecting the radiant lights of the festival.” Rafael Ortega / MattelIn designing the look, Dongre sought to incorporate “modern aesthetics with traditional craftsmanship.” The lehenga features dahlias, jasmine and Indian lotus, which symbolize strength and beauty.
“Barbie used to be a more singular reflection of beauty and more one-dimensional,” Mattel’s executive vice president and chief brand officer, Lisa McKnight, told Reuters.
Persons:
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Organizations:
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Locations:
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