The YouTuber — real name Jimmy Donaldson — rakes in hundreds of millions of dollars from his YouTube channel and Feastables food brand.
But despite bringing in revenue between $600 million and $700 million each year, Donaldson says he's not rich.
His massive channel has 239 million subscribers, and his videos regularly get well over 100 million views.
"Each video does a couple million in ad revenue, a couple million in brand deals," he told Time Magazine this week, which noted that brands pay between $2.5 million to $3 million for a shout-out in a video.
"I've reinvested everything to the point of—you could claim—stupidity, just believing that we would succeed," he said.
Persons:
Jimmy Donaldson, Donaldson, he's, doesn't, it's
Organizations:
YouTube, Time, New York