CNN —The trading card industry has gone to the dogs — literally. Topps’ “Stars of the Show” relics will feature authentic cut-up pieces of the winning dog’s “Best in Show” ribbon. Even rarer are the seven one-of-a-kind cards that include the handler’s purple winner’s lapel fully inserted into the card. “What the cards do is they capture a moment and connect you with a hero,” said Clay Luraschi, Topps’ senior vice president of product. Making a legacy brand accessibleThe Westminster Dog Show, first held in 1877, is America’s second-oldest continuous sporting event and predates the invention of both the lightbulb and the automobile.

---

Persons: pooches, “, ”, Clay Luraschi, Luraschi, Don Sturz, it’s, ” Sturz, Allen, Sturz, they’re Organizations: CNN, Topps, Westminster Kennel Club, Madison Locations: Westminster