The fog parts, Chris Hemsworth as Dementus comes into focus and grins at the audience. This is the 4DX viewing experience. Moviegoers who have returned are seeking premium experiences — higher-quality picture and sound — and are willing to pay more for those tickets. 4DX is one option in the premium large format market alongside the likes of IMAX and Dolby Cinema. 4DX utilizes motion seats, practical effects and sensory elements to immerse viewers in a movie.

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Persons: George Miller's, Max, Chris Hemsworth, Dementus, Duncan Macdonald, CJ, CJ 4DPlex, 4DX, Paul Dergarabedian, Wonka, Don Savant Organizations: CJ 4DPlex, Hollywood, Dolby, Comscore, Warner Bros