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☆ Costco's members are getting younger as millennial and Gen Z shoppers flock to wholesale clubs
  + stars: | 2024-09-28 | by ( Dominick Reuter | ) www.businessinsider.com   time to read: +4 min
Costco is the latest warehouse club to tout its growing popularity with millennial and Gen Z shoppers. Sam's Club has reported similar trends as younger shoppers look to stretch their budgets. AdvertisementOne of the hottest clubs for millennials and Gen Z continues to be the wholesale club. AdvertisementThe news echoes results from Sam's Club, the Walmart-owned club store, where Gen Z membership has grown by 68% in the past two years. Related stories"That generation believes it's cool to save money, and we agree with them," Sam's Club CEO Chris Nicholas told CNBC in June.
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