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☆ How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
▼ + stars: | 2024-03-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Advertisement"It felt like it was more authentic," Andrea Brimmer, chief marketing and PR officer of Ally Financial, parent of Ally Bank, said of the decision to use the reality format. In another recent example, H&R Block in February dropped "Responsibility Island," a limited series reality spoof based on the popular British reality dating show "Too Hot to Handle." "It is the perfect escape; reality TV is a genre that just delights them." Other brands like Neutrogena have lately co-opted the reality TV format for social media series. Advertisement"To do a purely entertainment reality series is something you don't see every day," said Zoe Fairbourn, head of strategic partnerships and branded entertainment at Hello Sunshine.

Persons: —, Emma Grede, Ashley Graham, Ally, Reese Witherspoon's, Andrea Brimmer, Andrew Brimmer, We've, it's, Jill Cress, Cress, Shopify, Zoe Fairbourn, Rick Parkhill, Block, Brimmer, Jill Kargman, Lara Spotts, It'll Organizations: Service, Ally Bank, Business, Ally Bank Brands, Procter, Gamble, Gen, National Geographic, Samsung, YouTube, Galaxy, Disney, Brand, Brands

☆ Vipal Monga — Reporter at The Wall Street Journal
▼ + stars: | 2023-10-11 | by ( Vipal Monga | ) www.wsj.com time to read: +1 min

Vipal MongaVipal Monga is a reporter for The Wall Street Journal in Toronto. Vipal joined the Journal from the Deal Magazine, where he wrote feature stories about Wall Street and covered mergers and acquisitions. He won the New York Press Club award for Business Reporting in 2016, and received a citation in 2022 by the Overseas Press Club for his work, with Journal colleagues, covering ship crews abandoned during the pandemic. Vipal began his career as a reporter at Bridge News. He has also directed several documentary films, including “Black February,” a film about the jazz composer Lawrence D. “Butch” Morris.

Persons: Vipal, Gerald Loeb, ”, Lawrence D, Butch ” Morris Organizations: Wall Street, Deal, New York Press, Business, Overseas Press Club, Scripps Howard Award, Bridge Locations: Toronto, Canada

☆ Brands like Sony and Chipotle want to make Hollywood-style content for film and TV, and these advertising pioneers have built a startup to get their messages out
▼ + stars: | 2023-06-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

That belief has taken him from famed ad agency Wieden + Kennedy to talent agency CAA, where he set up its first marketing consultancy. The firm pitches itself as part management consultancy, part brand entertainment production company, and part consumer brand accelerator. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. One thing Goodman and Kaplan are not trying to do is compete with brands' ad agency budgets.

Persons: Jae Goodman, John Kaplan, It's, Gibson, Kennedy, Goodman, Chipotle, Stephanie Perdue, Jay, Kaplan, —, Michael Kassan's, Anheuser, it's, Superconnector, it'll Organizations: Superconnector Studios, Sony, CAA, Observatory, Entertainment, Hollywood, HBO Max, Netflix, Procter & Gamble, Imagine Entertainment, Delirio Studios, MTV Documentary, Paramount, HBO, Apple, Management, Sony Pictures Television, McKinsey, Accenture —, Anheuser Busch, InBev, Gibson, Nike, Talent Locations: LA

☆ Who Are the 4 People Running CNN Now?
▼ + stars: | 2023-06-08 | by ( Katie Robertson | ) www.nytimes.com time to read: +1 min

Her division was reduced as part of cost-cutting measures by Mr. Licht, who announced in October that CNN would stop buying original TV series and documentary films and that Ms. Entelis would explore developing a studio focused on long-form content. Before joining CNN, Ms. Entelis worked at ABC News for 30 years, starting as a producer and rising through various leadership roles. She was one of three executives chosen last year to lead CNN on an interim basis after the ouster of its previous chief executive, Jeff Zucker. She was promoted to that job in July 2022 by Mr. Licht after a decade at the network, which she joined as a deputy in the Washington bureau. Ms. Moseley previously worked for 18 years at ABC News, where she was a senior Washington producer for “Good Morning America.” She is married to Thomas R. Nides, the U.S. ambassador to Israel.

Persons: . Licht, Entelis, Jeff Zucker, Virginia Moseley Virginia Moseley, Moseley, Thomas R Organizations: CNN, ABC News, White House, America Locations: United States, Washington, U.S, Israel

☆ Sundance Movies: Brett Kavanaugh and Steph Curry Docs, "Cat Person"
▼ + stars: | 2023-02-06 | by ( Alison Brower | ) www.businessinsider.com time to read: +7 min

The Sundance Film Festival was back in person for the first time since 2020. In five days I saw eight films, and while I'm not a critic, I can affirm that not one of them was a clunker. Asked about the film's aspect ratio in an audience Q&A, Jalali said, "It was prettier that way." The bulk of the films I saw were more commercial, and four of them centered on relationships. And then there was "Cat Person," based on a 2017 New Yorker story about dating by Kristen Roupenian.

☆ First-time homebuyers face a lose-lose scenario
▼ + stars: | 2023-01-29 | by ( Matt Turner | Dave Smith | ) www.businessinsider.com time to read: +5 min

On the agenda today:But first: Our LA bureau chief Alison Brower has been at the Sundance Film Festival this week. Brooke Shields attends the 2023 Sundance Film Festival "Pretty Baby: Brooke Shields" Premiere at Eccles Center Theatre on January 20, 2023 in Park City, Utah. Amy Sussman/Getty ImagesIt was impossible not to feel optimistic about the state of independent film at the opening weekend of the 39th Sundance Film Festival in Park City, Insider's Alison Brower writes. The party scene was as lively as ever, anchored by HBO Documentary Films' annual shindig at Ruth's Chris Steak House. Many experts worry that without some type of major intervention, the obstacles facing first-time homebuyers will continue to get worse for years to come.

☆ The Sundance Film Festival stirs buzz, draws A-list stars, and screens movies that get you talking, but it can't hide the crisis facing independent filmmakers.
▼ + stars: | 2023-01-29 | by ( Alison Brower | ) www.businessinsider.com time to read: +6 min

The Sundance Film Festival was back in person for the first time since 2020. A-list stars like Anne Hathaway and Jason Momoa were present to promote their buzzy films. It was impossible not to feel optimistic about the state of independent film at the opening weekend of the Sundance Film Festival. In five days I saw eight films, and while I'm not a critic, I can affirm that not one of them was a clunker. At an event like Sundance, even amid some hand-wringing over the future, the excitement is contagious.

☆ Pelé, Brazilian soccer star and only player to win the World Cup three times, dies at age 82
▼ + stars: | 2022-12-29 | by ( Michele Luhn | ) www.cnbc.com time to read: +5 min

Pelé, the Brazilian soccer icon who brought the World Cup trophy to his home country three times, becoming an international superstar and the highest-paid team athlete in the world at the time, has died. Pelé joined the Santos Football Club in Brazil in 1956 at age 15 as an inside forward. The club won the São Paulo league championships and, in 1962 and 1963, both the Libertadores Cup and the Intercontinental Club Cup. Brazil lost in the first round at the next World Cup, in 1966, after Pelé and others suffered injuries. Pelé closed out his World Cup career netting 12 goals in 14 games and remains the only soccer player to win the trophy three times.

[1/4] Rapper Nas poses for a photo at Sweet Chick restaurant in Los Angeles, California, U.S., February 9, 2022. REUTERS/Mario AnzuoniDec 9 (Reuters) - As hip-hop prepares to turn 50 in 2023, U.S. rapper Nas wants to make sure the world understands its history, relevance and influence. Through his company, Mass Appeal, the native New Yorker is spearheading numerous events leading up to the anniversary. “Hip-Hop was never just music,” said Nas, adding it has always included elements of deejaying, dancing, fashion and other art forms. The dancing, rapping and deejaying elements grew out of an inner-city environment but it has since evolved into a multi-billion dollar part of mainstream global culture.

☆ Former Theranos COO Sunny Balwani sentenced to nearly 13 years in prison
▼ + stars: | 2022-12-07 | by ( Rohan Goswami | ) www.cnbc.com time to read: +3 min

Former Theranos chief operating officer and president Ramesh "Sunny" Balwani was sentenced to nearly 13 years in prison Wednesday for fraud, after the unraveling of the blood-testing juggernaut prompted criminal charges in California federal court against both Balwani and Theranos founder Elizabeth Holmes, who on Nov. 18 was sentenced to more than 11 years in prison . Sunny Balwani, former president of Theranos Inc., arrives at federal court in San Jose, California, on Wednesday, Dec. 7, 2022. "I am responsible for everything at Theranos," Balwani said in a message to Holmes. Balwani's sentencing in federal court marks the end of the Theranos saga, which enthralled the public and prompted documentary films and novel treatments. "Kill the old Elizabeth," Balwani purportedly told her.

☆ (foto) 15 hobby-uri pe care să le încerci pentru a-ți colora timpul liber
▼ + stars: | 2015-10-20 | by ( Onixmedia Srl | ) diez.md time to read: +6 min

Fii sigur că, odată ce vei recicla un obiect și îți va fi de folos, vei dori să prefaci tot ce ai. Cu siguranța vei lumina atât ziua ta, cât și a lor. Fie că ai talent sau nu, desenatul îți va ridica considerabil dispoziția, te va relaxa și va fi un prilej minunat să meditezi. Poți alege și o melodie de pe YouTube care să răsune pe fundal și să facă atmosferă. Începe prin a scrie scrisori celor apropiați, iar apoi poți trimite cărți poștale persoanelor din străinătate și lega noi prietenii.

Persons: Poți, Brodează Organizations: Documentary Films, YouTube, Sportul

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