Elsa/Getty Images“We say no a lot,” admits Evan Zeder, director of global sports marketing for New Balance’s tennis and baseball units.
Lacoste, the French luxury brand, was born with tennis in mind since its start in 1933.
Lacoste’s polo shirts have become a major part of the “tennis aesthetic,” or the luxury athleticism #tenniscore trending on social media.
Alcohol brands trying to crack the US market see the growing popularity of tennis as an opportunity to introduce themselves to drinkers.
Dobel became the US Open’s official tequila sponsor last year, bringing alongs its Ace Paloma cocktail that it sells at other tennis tournaments it sponsors.
Persons:
New York CNN — It’s, ”, Louis Vuitton, Loewe, Serena Williams, they’re, Bob Lynch, ” Lynch, Roger Federer, Anne Hathaway, Roland Garros, Rafael Nadal, Christophe Petit Tesson, Novak Djokovic, Williams, Naomi Osaka, Carlos Alcaraz, Iga Świątek, Coco Gauff, “, outfitter, Gauff, she’s, Aryna, Elsa, Evan Zeder, Tommy Paul, it’s “, Lacoste, René Lacoste, “ Lacoste, Catherine Spindler, Djokovic, Daniil Medvedev, ” Novak Djokovic, Mike Stobe, ” Zendaya, ” Spindler, Maestro Dobel, Dobel, Paloma, Lander Otegui, Otegui, ” Otegui, Charlize Theron, Arthur Ashe, Katie Holmes, “ It’s, it’s
Organizations:
New, New York CNN, luxe, Vogue, ESPN, ABC, Tennis, United States Tennis Association, Brands, MLB, MLS, NBA, Tennis Channel, Netflix, CNN, YouTube, That’s, Wimbledon, Microsoft, Nike, Adidas, Lacoste, Australian, US, USTA
Locations:
New York, “, Swiss, Paris, Poland, Australia, London, Chambord, Mexico, Miami, Indian Wells, Cincinnati