Designer hand soaps from brands like Aesop and Diptyque have become gateways into luxury shopping. AdvertisementIt's been said that once you wash your hands with Aesop's Resurrection hand soap, you'll never turn back. Consumers began buying designer soap for their homes more widely in the late 2010s, and in 2018, the global market for bath soap was valued at $19.5 billion. A 2024 report by Expert Market Research said the global soap market could reach over $36 billion in revenue by 2032, and luxury soap products are partially to thank. AdvertisementSo yes, buying luxury soap might seem to some like you're washing money down the drain.

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