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Ad verification company DoubleVerify plans to acquire adtech firm Scibids for around $125 million. It intends to use Scibids' AI expertise to help advertisers better target and optimize ad campaigns. DoubleVerify, the publicly-listed ad verification company, has entered into an agreement to acquire AI-powered adtech firm Scibids in a cash and stock deal valued at $125 million. The product matches DoubleVerify's media quality and ad performance data with Scibids' AI algorithms to let advertisers improve the performance of their campaigns. Around $66 million of the Scibids purchase price will be paid in cash with the remainder in DoubleVerify common stock.
Persons: DoubleVerify, Mark Zagorski, Zagorski, Scibids, Brian Andersen, Dick Filippini, Mark Greenbaum Organizations: Diageo, Dell, Fortune, Microsoft, Allianz, Spotify, LUMA Partners Locations: Paris, France, DoubleVerify, adtech
Luma Partners' three partners are currently planning to exit the company, Insider has learned. It followed a disagreement with Luma Founder and CEO Terence Kawaja about the future vision for the firm. Luma Partners, the adtech-focused investment bank may lose all three of its partners following a disagreement with the company's founder, Terence Kawaja, about the future direction of the firm, Insider has learned. Kawaja's court jester style is in sharp contrast to that of Andersen, Greenbaum, and Filippini who tend to keep a lower profile. For the moment, they remain partners with Luma, which is currently working on a live M&A deal, Andersen said.
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