BERLIN, June 11 (Reuters) - German fashion e-tailer About You is expected to price its stock market listing at 23 euros per share, in the middle of its marketing range, the bookrunners organising the deal said.
About You will sell new shares worth 600 million euros ($731 million) via a private placement as part of its flotation, and invest proceeds in international expansion and in its business-to-business (B2B) technology platform.
The company, which operates in 23 European markets, competes with Zalando in consumer categories while its B2B platform pits it against Shopify, SAP and Salesforce.
Its free float is expected to be between 21.2% and 21.7% after the listing.
Deutsche Bank, Goldman Sachs, and J.P. Morgan are acting as joint global coordinators and joint bookrunners, with Numis Securities, Société Générale and UBS Investment Bank also acting as joint bookrunners.
Otto, Anders Holch Povlson, Goldman Sachs, Morgan, Société Générale
Shopify, SAP, Deutsche Bank, Numis Securities, Société, UBS Investment Bank
BERLIN, Hamburg, Frankfurt