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When Travis Scott asked Rome to make some noise at the Circus Maximus on Monday, Rome cheerfully complied. The 60,000-odd spectators jumped so vigorously that some locals panicked, thinking that an earthquake was underway. The concert coincided with the release of Mr. Scott’s chart-topping new album, “Utopia. The show in Rome marked Ye’s first concert appearance after a series of antisemitic remarks on social media and in interviews last year led to his expulsion from social media for a time and the loss of fashion design partnerships. Romans, including those living some distance from the site, took to social media to lament shaking windows, beds and chandeliers.
Persons: Travis Scott, Rome, Maximus, Julius Caesar, Ye, Ye’s, Lady Gaga, Bruce Springsteen Organizations: Kanye Locations: Rome
Fernando Machado is the CMO of NotCo, formerly of Burger King and Activision Blizzard. This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. Fernando Machado, CMO of NotCo, a plant-based food company, is known for his bold campaigns at Burger King and Activision Blizzard.His repertoire has often tackled current social issues like LGBTQ rights and representation of other minoritized groups. In an conversation with Insider, Machado explains what most marketers overlook and how they can align their DEI strategies with agency partners. At Burger King, we had agencies sign a pledge to reach certain targets [around diversity], but only because we had targets ourselves.
Persons: Fernando Machado, Burger King, Machado, you've, It's, Burger, victimize Organizations: NotCo, Activision Blizzard, Burger King, Activision Locations: Burger
Alex Cornell, an interface designer, created a fake design firm with AI tools in one weekend. Alex Cornell, an interface designer, made a fictional design firm in one weekend with the help of generative AI tools. The design firm, Andever Design Partners, was so convincing some Twitter users assumed it was real. "I got really good really fast using it just because I had such a specific target, it made it really easy to learn how to improve." Alex Cornell / AndeverHowever, Cornell did discover a few tricks to keep things consistent.
Persons: Alex Cornell, Cornell, Alex Cornell's, Midjourney, Andever Organizations: Design Partners, Cornell Locations: San Francisco
Rent the Runway is now selling secondhand luxury goods on Amazon. Rent the Runway CEO Jenn Hyman said the collaboration will foster "incredible brand awareness." As part of a collaboration with Amazon Fashion, the rental company is offering lightly worn styles from more than 35 brands, including Diane Von Furstenberg, Tory Burch, and Kate Spade. The partnership also will feature items from the RTR Design Collective, clothes from emerging designers sold exclusively for Rent the Runway, the company announced on Thursday. The Amazon collaboration will join existing resale retail partnerships Rent the Runway currently has with Saks Off Fifth and ThredUp.
As some shoppers think twice about purchases, Rent the Runway is getting a bump. During the quarter, 28% of its subscribers also paid more to add at least one additional rental item each month. Rent the Runway now anticipates $72 million to $74 million in the fourth quarter. Since debuting on the stock market last year, shares of Rent the Runway have plummeted. Hyman said Rent the Runway customers are not just looking to save money.
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