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China's rich are turning their backs on flaunting their wealth as the economy faces headwinds, putting the country's luxury market under pressure. China's rich are growing more cautious about flaunting their wealth as the economy faces headwinds, putting the country's luxury market under pressure. "Wealthy customers are afraid of being seen as too ostentatious or too showy," Claudia D'Arpizio, partner partner and global head of fashion and luxury at Bain & Company, told CNBC in a separate interview. "We call it luxury shame similarly [to] what happened in the U.S. in 2008-2009," D'Arpizio said. "Even people that can afford to buy these products have less willingness to do so, [in order] not to be seen as really buying or wearing very expensive products."
Persons: Derek Deng, Claudia D'Arpizio, D'Arpizio Organizations: Bain and Company, Bain &, Bain & Company, CNBC Locations: China, U.S
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBain & Co outlines China's consumer trends and the slow recovery of confidence: 'Luxury shame'Derek Deng, senior partner at Bain & Company, on why consumers in China are buying less luxury goods and where they are spending their money.
Persons: Derek Deng Organizations: Bain, Co, Bain & Company Locations: China
[1/3] The sign outside the Sam's Club is seen at its store in Shanghai, China July 12, 2023. The membership stores are also gaining ground amid a sales decline in China's hypermarket sector, which struggled with a shift towards online purchases during the pandemic. The club warehouse format "is the only bright spot," said Derek Deng, who leads Bain & Company's consumer products practice in greater China. "Sam's Club are doing well. But Sam's Club was ultimately confident it is currently miles ahead, one of the people said.
Persons: Aly, Liu Zheng, lockdowns, Derek Deng, Bain, Kantar Worldpanel, Judith McKenna, Bain's Deng, Christina Zhu, Sophie Yu, Brenda Goh, Jamie Freed Organizations: Sam's, REUTERS, Sam's Club, Costco, Walmart, HK, Freshippo, Carrefour, Yonghui, Bain, Reuters Graphics, Reuters, Sun, Retail, M, Beijing Yaodi Agriculture, M Club, Thomson Locations: Shanghai, China, BEIJING, Beijing, U.S, United States, Carrefour China, Peking, Yangzhou, Lanzhou, Sam's
[1/3] The sign outside the Sam's Club is seen at its store in Shanghai, China July 12, 2023. The membership stores are also gaining ground amid a sales decline in China's hypermarket sector, which struggled with a shift towards online purchases during the pandemic. The club warehouse format "is the only bright spot," said Derek Deng, who leads Bain & Company's consumer products practice in greater China. "Sam's Club are doing well. But Sam's Club was ultimately confident it is currently miles ahead, one of the people said.
Persons: Aly, Liu Zheng, lockdowns, Derek Deng, Bain, Kantar Worldpanel, Judith McKenna, Bain's Deng, Christina Zhu, Sophie Yu, Brenda Goh, Jamie Freed Organizations: Sam's, REUTERS, Sam's Club, Costco, Walmart, HK, Freshippo, Carrefour, Yonghui, Bain, Reuters Graphics, Reuters, Sun, Retail, M, Beijing Yaodi Agriculture, M Club, Thomson Locations: Shanghai, China, BEIJING, Beijing, U.S, United States, Carrefour China, Peking, Yangzhou, Lanzhou, Sam's
For the past six months, revenue had dropped to 30% of typical levels, Chong said. The travel season for China's big holiday runs this year from around Jan. 7 to Feb. 15. That's twice what it was last year, and 70% of 2019 levels, China's Ministry of Transport said Friday. It noted most of the trips will likely be for visiting family, while just 10% will be for leisure or business travel. By that time, people will have been able to process their passport applications, while the number of international flights may have recovered to 50% or 60% of 2019 levels, Chen said.
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