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Nielsen - 1 Neal Mohan - 1 Mary Ellen Coe - 1 Sean Downey - 1 Zach King - 1 Haley Kalil - 1 Billie Eilish - 1 Brian Albert - 1
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☆ YouTube is ready to capitalize on its status as No. 1 streamer
  + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.
Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York
☆ These creators (and one coach) are posting content from the World Cup
  + stars: | 2022-11-25 | by ( Daysia Tolentino | Daysia Tolentino Is A Culture | Trends Reporter For Nbc News. | ) www.nbcnews.com   time to read: +7 min
A handful of creators are in Qatar, or heading there in the next few weeks, to help capture the best moments from the 2022 World Cup. This year’s World Cup, which has been shrouded in controversy, kicked off Sunday. In a Short posted earlier this week, de la Haye captured his dad's reaction when he told him they're going to the World Cup. "Every World Cup ... faithfully, we sit and home and support our team." He will be filming from the semifinal and final matches, but made a comedic Short with his World Cup predictions.
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