Target plans to stock Pride merch in about half its stores this year, sources told Bloomberg.
Last year, Target's Pride range faced a massive backlash from conservatives, contributing to a fall in sales.
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AdvertisementTarget plans to stock Pride merch in just half its stores after it faced an intense backlash and even calls for a boycott last year, Bloomberg reported.
It plans to sell its full Pride range online, the people said.
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Organizations:
Bloomberg, Service, Pride Month