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☆ Target is lowering prices and boosting its budget brands as it battles Walmart for shoppers on the hunt for deals
▼ + stars: | 2024-05-26 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Walmart has augmented its reputation for low prices with a number of Target-coded improvements such as refreshed stores, upscale product assortment, and smoother e-commerce options to see strong gains among higher-income shoppers. AdvertisementThe numbers indicate Walmart (among others) may be picking Target's pocket in terms of market share as inflation-weary consumers hunt for the best value for their dollar. Earlier this year, Target went after budget-minded buyers with a new line of essentials under the Dealworthy brand. Then late last month, Walmart took a shot at Target's Good & Gather-owned brand with an all-new upscale private label called Bettergoods.

Persons: —, Brian Cornell, Cornell, Christina Hennington, Target, Bettergoods, Hennington, We've Organizations: Service, Walmart, Business, Target Locations: Dealworthy

☆ Inflation is biting into Target’s ‘Tar-zhay’ luster
▼ + stars: | 2024-05-22 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +2 min

New York CNN —Target has spent decades building a reputation for cheap chic home goods, clothing and other merchandise. It was the fourth-straight quarter of sales declines at Target (TGT). More than half of Target’s merchandise is discretionary. Target is trying to lure back shoppers by cutting prices on some key items and adding its own brands. The company also recently created a new house brand called Dealworthy to take on dollar stores and Walmart.

Persons: Target, pare Organizations: New, New York CNN — Target, Walmart, Costco, Target Locations: New York

☆ Target is cutting prices on up to 5,000 items to lure back inflation-wary shoppers
▼ + stars: | 2024-05-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Target has slashed prices on more than 1,500 popular items beginning immediately, ranging from butter to laundry detergent, as the retailer attempts to attract inflation-wary shoppers turned off by high prices. Prices have dropped effective Monday, with “thousands more price cuts” — amounting to 5,000 items — being reduced over the summer, the retailer announced. Retail sales growth has taken a hit because of high prices: Last month, retail sales were unchanged from March, when spending increased by a downwardly revised 0.6%, the Commerce Department recently reported. By comparison, a year ago, retail sales surged by 3%. In response, Target recently created a new house brand called Dealworthy to take on dollar stores and Walmart.

Persons: Sarah Wyeth Organizations: New, New York CNN — Target, Ikea, Aldi, Shoppers, CNN, Commerce Department, Target, Walmart Locations: New York

☆ Target will report its earnings before the bell. Here's what to expect
▼ + stars: | 2024-03-05 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +2 min

The Target logo is seen on its store on 42nd Street in Times Square, New York City. Grocery drives about 20% of Target's annual sales compared with nearly 60% of Walmart's annual sales in the U.S. Some of Target's stores are also losing a separate traffic driver: pharmacies. CVS Health said in January that it would close some locations in Target stores, as part of a broader plan by CVS to reduce its store count. CVS and Target declined to say how many of the pharmacies would be shuttered.

Organizations: LSEG, Walmart, Target, CVS Health, CVS Locations: Square , New York City, Target, U.S, New York City

The current Target Circle program has more than 100 million members. The relaunch comes as Target aims to copy the success of Amazon’s juggernaut Amazon Prime and follow Walmart’s membership program. As for its membership program, Target will continue offering its free-to-join membership with personalized deals, member-exclusive sales throughout the year and additional perks and saving. Target said that members of the free Target Circle membership program already shop five times more and spend five times more than non-members. Target Circle (formerly called Target RedCard) credit cardholders will be able to sign up for Target Circle 360 at $49 per year if they have their card saved to their Target profile, the company said.

Persons: —, Brian Cornell, Kendra Scott, Cardholders, Target Organizations: Target, Revenue, Walmart, Target Circle, Amazon Locations: Minneapolis, Manhattan, FactSet

☆ It's not just you – stores are cutting back on product variety and how many choices you can make
▼ + stars: | 2024-03-03 | by ( Katie Balevic | ) www.businessinsider.com time to read: +2 min

Stores are cutting back on how many varieties of products they opt to offer. Retailers are shifting to offering customers less variety on products with questionable success and doubling down on bestsellers, instead, Axios reported. Some chains like Macy's and Kohl's are slimming down their in-store product options and offering a wider variety of products online, Axios reported. Some retailers reported that customers didn't seem to mind that slashed products never returned to the shelves, The Wall Street Journal reported. Experts believe the slimmed-down choices could also help reduce stress for shoppers, Axios reported.

Persons: —, Axios, Coke, Cherry, Neil Saunders Organizations: Service, Daily, Business, Street Journal

Elena Perova | Istock | Getty ImagesJust ahead of the holiday season, Walmart had encouraging news for inflation-weary shoppers: Prices on food and other staples were falling instead of rising. But the retail giant backpedaled this week, saying higher prices on many grocery items and household staples like paper goods have stuck. Food prices climbed 2.6%, fueled by a 5.1% jump in prices for food away from home, a category that includes restaurant meals and vending machine purchases. That gives their makers the ability to keep raising prices to mitigate higher costs, even as their volume drops. Even some of the biggest U.S. brands have signaled that consumers' tolerance of higher prices has worn thin.

Persons: Elena Perova, John David Rainey, Coke, James Quincey, Gregory Daco, airfares, Tyson, Fernando Fernandez, Arun Sundaram, Kraft Heinz, Chocolate, Hershey, Edward Jones, Brittany Quatrochi, Sundaram, Pringles, Kellanova, Heinz, Stefani Reynolds, Brad Thomas, CFRA's Sundaram, Thomas, Frederic J, Brown, Oscar Mayer, Greg Melich Organizations: Istock, Walmart, CNBC, Federal, Depot, Pew Research Center, Maine Foods, Unilever, Nestle, Bloomberg, Getty, Planters, Target, Kroger, AFP, U.S, PepsiCo, Frito, Evercore ISI Locations: Hershey , Pennsylvania, North America, Washington ,, Rosemead , California

☆ Target creates its cheapest in-store brand as spending dips
▼ + stars: | 2024-02-15 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Target is taking aim at budget-conscious customers with a new value brand with prices for everyday basics that start at less than $1. Most of the items cost less than $10, with the cheapest coming in under $1. The entrance of Dealworthy means a shakeup of two other Target budget-focused brands that it produces: Smartly and Up&Up. The former, which largely focused on household essentials like soap and trash bags, will be discontinued and replaced by Dealworthy items. Up&Up, another affordably priced Target brand, is getting a redesign and will be priced slightly higher than Dealworthy.

Persons: Rick Gomez, ” Neil Saunders, ” Saunders, “, Smartly Organizations: New, New York CNN, Target, Walmart, GlobalData, CNN, “ Locations: New York

☆ Target launches a new dollar-store-style budget brand
▼ + stars: | 2024-02-15 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Read previewTarget has launched a new budget brand that will offer shoppers low-cost clothes, electronics, beauty products, and home items. Target said on Thursday that the brand, Dealworthy, will feature nearly 400 "everyday basics," with most items under $10 and some costing less than $1. Target will also sell Dealworthy electronics, including phone cases and power cords, as well as kitchen and home items like paper plates, paper towels, and food containers. AdvertisementThe Dealworthy range will include low-cost electronics, including phone cases. Target"With Dealworthy, Target is offering more options at lower prices, starting at less than $1, while strengthening its portfolio of owned brands," the retailer said in a press release.

Persons: —, Brian Cornell, Rick Gomez, Axios Organizations: Service, Business, Aldi, Executives, Target

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