Twitter user Jeromy Sonne said The Boring Company struck a deal with him over a website domain. In exchange for the domain, The Boring Company gave him a tour and company swag, Sonne told Insider. But, when Musk announced The Boring Company planned to sell "Burnt Hair" cologne, Jeromy Sonne said he saw an opportunity. Now, the website domain redirects to The Boring Company's main website. The Wall Street Journal previously reported that the billionaire is in the process of building a company town for SpaceX, Tesla, and The Boring Company employees in Bastrop.

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Persons: Jeromy Sonne, Sonne, Elon Musk, swag, It's, Musk, Daypart.AI, they'd, —, we've Organizations: Boring, Elon, The Boring Company, Boring Company, burnthair.com, Twitter, Hair, Street, SpaceX, Tesla Locations: cologne, Austin, Bastrop , Texas, Hair cologne, Bastrop