The company has created “Chix Mix,” a new snack that is “made from most of the same ingredients” that’s in the company’s chicken feed.
Instead, Chix Mix is designed as a marketing opportunity as the industry faces controversy about antibiotics in chicken feed and treatment of its animals.
Chix Mix is similar: The snack contains corn, wheat puffs and edamame, but with a dash of barbecue spices “just for humans,” a release said.
Chicken concernsIn 2014, Perdue removed “routine use of all human antibiotics” amid concerns that they could be putting human health at risk.
For Perdue, offering Chix Mix is a way to partially remind people of Tyson’s change as they begin to see its rival’s new antibiotic label.
Persons:
New York CNN — Perdue, Perdue, Tyson, hasn’t, Tyson —, ”, David Zucker
Organizations:
New, New York CNN, USDA, World Health Organization, Perdue
Locations:
New York