American said the change is not intended to hide the MAX brand and corresponds to a plan to standardize safety cards across its 737 fleet that began even before it took delivery of its first Boeing 737 MAX aircraft in 2017.
“This approach is consistent with other fleet types where we do not have different safety cards for sub-fleets,” a spokeswoman said, noting a similar move with its A321 fleet.
In 2011, Boeing abandoned plans for an all-new jet and launched a quicker 737 MAX upgrade after being blindsided by a huge Airbus sale to American Airlines, the company now reopening MAX flights.
Boeing marketers came up with a name that “ticked numerous boxes: max performance, max capacity, max range,” said a person familiar with the discussions.
A promotional Boeing video using camera angles to give the impression of a vertical take-off - tagged “Flown by Boeing test pilots.
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