Alo Yoga's "studio-to-street" fitness clothes are a hit with Gen Z and Gen Alpha, the Wall Street Journal reports.
Segment leader Lululemon faces growing competition not just from upstarts like Alo, but also legacy brands like Nike.
Alo Yoga is building a following among two key demographics, Gen Zers, loosely defined as those born between 1997 and 2012, and their younger counterparts, Gen Alpha, according to an article in The Wall Street Journal.
Alo YogaAlo's growth was boosted by influencers and its digital rootsAlo Yoga started in Los Angeles in 2007.
It's created openings for others beyond Alo, but Alo certainly has started to set itself apart as a power brand in its own right."
Persons:
Alo Yoga's, Gen Z, Alpha, Alo, —, Lululemon, Alo Yoga, Gen Zers, Gen Alpha, it's, I'd, Andrew Lipsman, Lipsman, Hailey Bieber, Bella Haddad, Budrul Chukrut, Danny Harris, Wall, It's, Lisman
Organizations:
Wall Street, Nike, Service, Street, Intelligence, influencers, Ford, GM, Chrysler
Locations:
Los Angeles, China, Alo