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Volkswagen has said that cost-cutting plans would include focusing on fewer high-volume models as well as streamlining production of VW passenger cars, SEAT/CUPRA and Skoda. The Volkswagen brand has the company's highest sales volume by far, but margins traditionally lag behind luxury Audi and Porsche vehicles. A Volkswagen brand spokesperson confirmed that talks began with workers in early October and that it would not comment further on the timeline or content of discussions. Labour representatives, including the head of Volkswagen works council Daniela Cavallo, make up half of the company's supervisory board per German corporate governance law for large firms. A works council spokesperson confirmed a first meeting had taken place but declined to comment further on the timeline.
Persons: Matthias Rietschel, carmaker, Arno Antlitz, Brand, Thomas Schaefer, Daniela Cavallo, Cavallo, Victoria Waldersee, Christoph Steitz, Rod Nickel Organizations: Volkswagen Group, REUTERS, BERLIN, Volkswagen, VW, SEAT, Skoda, Porsche, Labour, Thomson Locations: Zwickau, Germany
Companies Volkswagen AG FollowBERLIN, May 17 (Reuters) - German carmaker Volkswagen (VOWG_p.DE) plans to overhaul its core brand to increase efficiency and returns, according to an internal memo from VW brand chief Thomas Schaefer seen by Reuters on Wednesday. "We can see that our brand – despite all its strengths – is not yet on a sufficiently solid economic footing," Schaefer wrote in the memo. The Volkswagen brand must act," he wrote. Handelsblatt business daily first reported the plans, saying they involved cost savings and were designed to increase annual results by at least 3 billion euros. In the memo seen by Reuters, Schaefer wrote that details of the revamp would be worked out in coming weeks and months.
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