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☆ A new crop of startups wants to help solve loneliness among millennials and Gen Z. Here's how they're connecting strangers and making money.
▼ + stars: | 2024-05-10 | by ( Lauren Johnson | Sydney Bradley | ) www.businessinsider.com time to read: +10 min

Plus, the pandemic and the shift to working from home have made millennials and Gen Z lonelier than ever, thanks in part to doomscrolling. "I believe the conventional 'make friends' apps too closely mimic the dating model, which can feel awkward and high-pressure for making friends," he said. The group hosts "reading parties" at bars and event spaces with the goal of helping people connect through reading. Dinner With Friends, a group that throws dinner parties, has worked on sponsored events with brands like Bumble and Geneva. Dinner With Friends founder Anita Michaud said brands typically either sponsor entire dinners or provide products — like canned cocktails — for the dinner parties.

Persons: —, they've, Danial Hashemi, Sydney, Z, millennials, Cliff Lerner, Lisa Oreshkina, Saneblidze, Tom Worchester, Andreessen Horowitz, Victor Pontis, Luma, Liz Chick, Gen, Mira Hobbs, ReCreate's Chick, Anita Michaud, Peter Boyce II, Boyce, Maitree Mervana Parekh, Marlon Nichols, they're, it's, Ben Bradbury Organizations: Service, Business, Sydney Bradley, Big Tech, Tech, Timeleft, Reading, Facebook, VC, Wine, Bumble, New, Acrew, MaC Venture, Reading Rhythms Locations: New York City, Los Angeles, New York, Brooklyn, Squarespace, Lisbon, Amsterdam, London, San Francisco, Geneva

When it comes to newer consumer-social startups, the environment they're entering is turbulent — investor checks have dwindled, users are facing subscription burnout, and successful advertising models require massive scale. AdvertisementSo how are the emerging, buzzy social startups approaching monetization in 2024? "There's really only two monetization business models for consumer products," said Tiffany "TZ" Zhong, founder of new social platform NoSpace and early-stage VC firm Pineapple Capital. 3 ways new social-networking startups are approaching monetizationWhile some newer social startups are already monetizing their product, many are still pre-revenue and experimenting with different models to see which will make sense for their product and audience. And Verse CEO Bobby Pinckney told BI that the social platform, centered around music, plans to add a premium subscription that will unlock advanced AI tools, analytics, and templates.

Persons: —, there's, Eric Wittman, Tiffany, Zhong, VCs, Bianca Ambrosini, Ambrosini, Marlon Nichols, Nichols, Emma Bates, Andrew Kahn, Danial Hashemi, Alexandra Debow, Bobby Pinckney Organizations: Service, Meta, Business, Pineapple, Mac Venture Capital, Twitter, Crush Ventures, Crush, BI Locations: Berlin

☆ The IRL social startup 222 is moving from LA to NYC as it launches an app and raises $2.5 million
▼ + stars: | 2024-02-05 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

For the founders behind the IRL social startup 222, it's all about the "magic of the backyard." The 222 team then organizes a multi-stage meetup, which includes a restaurant as well as another venue like a museum or a bar. At its events, 222 wants attendees to feel comfortable and leave "judgment at the door," said Hashemi, 222 's COO. "A lot more people are coming around to this idea of in real-life social," Hashemi said. Kazemian, Hashemi, and Roshannai, meanwhile, want to help swing the pendulum back to IRL — back to real relationships.

Persons: Keyan Kazemian, Danial Hashemi, Arman Roshannai, — Kazemian, Hashemi, Roshannai, Kazemian, —, Catalyst, Arash Ferdowsi, Cory, Catalyst's Niko Bonatsos, Sydney Bradley Organizations: Business, Scrum Ventures, Dropbox, University of Southern, YC, Tech, IRL Locations: Los Angeles, California, New York, New York City, University of Southern California, SoHo , New York

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