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Sarah E - 1 L’Oréal - 1 Dan Weil - 1
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3 mentions found


☆ How Major League Baseball Is Using Its Rules Changes to Win New Fans
  + stars: | 2023-06-10 | by ( Dan Weil | ) www.wsj.com   time to read: 1 min
Journal Reports: LeadershipInstead of Advertising in Videogames, These Companies Asked: ‘Why Not Make Our Own?’By Sarah E. NeedlemanPepsiCo, L’Oréal and others are investing in game worlds in hopes of reaching an audience known for using ad blockers online and eschewing linear TV.
Persons: Sarah E, L’Oréal Organizations: PepsiCo
☆ Influencers Don’t Have to Be Human to Be Believable
  + stars: | 2023-06-10 | by ( Lisa Ward | ) www.wsj.com   time to read: 1 min
Journal Reports: LeadershipHow Major League Baseball Is Using Its Rules Changes to Win New FansBy Dan WeilThe organization’s chief marketing officer talks about the ad strategy it hopes will increase engagement.
Persons: Dan Weil Organizations: Major League Baseball, New
☆ Journal Reports: Technology
  + stars: | 2022-10-15 | by ( Cordilia James | Jackie Snow | Drew Fitzgerald | ) www.wsj.com   time to read: 1 min
Companies are spending billions of dollars to connect customers. Here’s a closer look at their different approaches, and the services they hope to offer.
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