June 9 (Reuters) - Daily U.S. sign-ups for Netflix (NFLX.O) have jumped in the first few days after the streaming giant's password-sharing crackdown came into effect on May 23, data from research firm Antenna showed.
Netflix had estimated that more than a 100 million households had supplied their log-in credentials to people outside their homes.
Under the new rules, U.S. users can add a member outside of their homes for an additional fee of $8 per month.
Its calculations seem to have paid off as the company recorded nearly 100,000 daily sign-ups on both May 26 and May 27, according to Antenna.
Netflix, which has expanded its crackdown to more than 100 other countries, did not immediately respond to a Reuters request for comment.
Persons:
Chavi Mehta, Devika
Organizations:
Netflix, Thomson
Locations:
Daily U.S, Bengaluru