New York CNN —Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers. “As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025,” a spokesperson said. The short lifespan of Spiced Coke is surprising, because the company promoted it as a permanent flavor. Coca-Cola introduced Spiced Coke in February with a splashy ad campaign. The beverage blended the traditional Coke flavor with raspberry notes.

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Persons: ”, Coke, DJ Marshmello, Sue Lynne Cha, ” Cha, “, Coke’s Organizations: New, New York CNN, Dreamworld, North America, “, CNN Locations: New York