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Top related persons:
Cynthia Ruff - 3 Ogilvy - 2 Ogilvy influencer - 2 — Ogilvy - 2 Shah Rukh Khan - 2 Lu — - 2 Cameron Ajdari - 2 It's - 2
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WPP - 2 UCLA - 2 Meta - 2 Ruff - 1 Hashtag - 1

Search resuls for: "Cynthia Ruff"


9 mentions found


☆ AI is making a big impact on influencer marketing and industry insiders are debating how to label and regulate it
  + stars: | 2023-07-03 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.
Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta
☆ Efforts to label AI content in influencer marketing are gaining steam, but industry insiders warn regulation will face hurdles
  + stars: | 2023-06-29 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed. And regulating AI disclosure might be easier said that done, industry insiders said, as AI might soon pervade nearly all aspects of content creation. There's a very fine line between AI-generated virtual influencers and AI-assisted real influencers, so where does the labeling begin and end?" On the platform side, it's unclear if or when any steps will be taken to label AI content. "AI content is so easy to mass produce and improving so rapidly that we will struggle with labeling all the AI content out there, it will be easier to label what isn't made by AI," he said.
Persons: Ogilvy, Ogilvy influencer, — Ogilvy, Shah Rukh Khan, Lu —, Cameron Ajdari, It's, Izea, pervade, Emma Downer, Downer, Cynthia Ruff, Lia Haberman, There's, Avi Gandhi, Pinterest, Alasdair Mann, Mann Organizations: WPP, UCLA, YouTube, Meta
☆ Read the 9-page pitch deck Hashtag Pay Me, a startup that helps creators price brand deals, used to raise a $200K pre-seed round
  + stars: | 2023-06-22 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
Hashtag Pay Me is a creator economy startup that helps influencers price their brand deals. Here is the 9-page pitch deck Hashtag Pay Me used to raise its $200,000 pre-seed round. Hashtag Pay Me, which Ruff cofounded with former influencer-marketing engineer Steven Worrall, is a platform that helps creators set prices for sponsored content with brands. Fundraising as a creator economy startup in 2023 is a very different story than years prior. Read the 9-page pitch deck that helped Hashtag Pay Me raise its $200,000 pre-seed round:
Persons: Cynthia Ruff, —, Ruff, Steven Worrall, Conor Begley, Jon Namnath, wasn't, we've, We're Organizations: Ruff, Hashtag
☆ 20 women who have founded creator-economy startups and broken through in an industry where funding often goes to men
  + stars: | 2023-03-20 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +3 min
Insider is highlighting 17 female founders of popular startups, like Hashtag Pay Me and Roster. These trends have created a difficult climate for women founders in the creator economy, most notably first-time entrepreneurs who are actively fundraising. "The creator economy is largely influenced and run by women but creator-economy startups — especially startups that have received funding — are all run by men," she said. Insider is highlighting 20 women founders who have launched successful startups that are helping remedy problems in the creator economy. Here are 20 women founders within the creator economy, listed alphabetically by company:
☆ 17 women founders innovating in the creator economy, with startups from Tezza to Fanhouse
  + stars: | 2023-03-03 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +3 min
Insider is highlighting 17 female founders of popular startups, like Hashtag Pay Me and Roster. These trends have created a difficult climate for women founders in the creator economy, most notably first-time entrepreneurs who are actively fundraising. "The creator economy is largely influenced and run by women but creator-economy startups — especially startups that have received funding — are all run by men," she said. Insider is highlighting 17 women founders who have launched successful startups that are helping remedy problems in the creator economy. Here are 17 women founders within the creator economy, listed alphabetically by company:
☆ Pay rates for sponsored TikTok posts have fallen as those on Instagram climb, according to data from 405 influencers. Here are 4 other key takeaways.
  + stars: | 2023-02-14 | by ( Sydney Bradley | Nhari Djan | ) www.businessinsider.com   time to read: +6 min
Rates for sponsored content on Instagram, overall, exceed those on TikTok, shows a February report published by Hashtag Pay Me. While Instagram rates increased year over year from 2021 to 2022, TikTok pay rates appear to have declined, according to the startup's data. Hashtag Pay Me compared how much money influencers are getting paid on Instagram and TikTok. The average rates for Instagram are about 200% higher than for TikTok, for influencers with similar follower counts. Additionally, brands pay $150 to $900 more on average if they request ownership of the content, according to Hashtag Pay Me.
☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
  + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +12 min
"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.
☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
  + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +10 min
Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."
☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
  + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +12 min
"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.
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